Digital Marketing Manager

Explore St. Louis is seeking a dynamic and results-driven Digital Marketing Manager to oversee our digital communications and elevate the St. Louis brand across digital channels through smart content, performance analytics, and platform fluency. This includes web content, email marketing, and paid digital media.

This role requires a strategic and hands-on creative thinker who can analyze data, optimize campaigns, and manage various digital channels effectively. The Digital Marketing Manager will be data-driven and creative, with the ability to manage multiple projects in a fast-paced, collaborative environment. This position reports to the Senior Director of Marketing and works closely with agency partners and internal stakeholders.

Essential Duties include the following:

• Website Management – Maintain and optimize content on explorestlouis.com and related domains. Ensure SEO best practices, accessibility compliance, and strong user experience.
• Email Marketing – Plan, build, and execute segmented email campaigns using a CRM platform. Track performance and manage list hygiene + engagement.
• Digital Media Campaigns – Collaborate with the Senior Director of Marketing and agency partners to develop and implement paid digital campaigns across programmatic, CTV, native, SEM, and paid social channels. Manage creative trafficking and performance tracking.
• Analytics & Reporting – Monitor and analyze digital performance using tools such as Google Analytics, Meta Business Suite, and Sprout Social. Provide actionable insights to improve results and guide strategy. Must maintain proficiency in utilizing artificial intelligence (AI) tools.
• Stay current with industry trends and emerging technologies to ensure competitiveness in the digital landscape.
• Work a flexible schedule to include evenings + weekends and holidays as required.
• Perform miscellaneous duties as assigned.

The ideal candidate will possess a strong understanding of digital marketing strategies and tools, with a focus on driving brand awareness, engagement, and conversions. A demonstrated proficiency with modern content management systems (WordPress preferred), CRM platforms, and digital analytics tools is necessary.

Required Skills and Experience:

• 3–7 years of experience in digital marketing or social media strategy
• Proven copywriting, copy editing, and visual storytelling ability
• Proficient with CMS platforms (WordPress preferred)
• Hands-on experience with GA, Meta Ad Manager, Canva, and email platforms
• Strong analytical skills with the ability to interpret data from various analytics platforms
• Solid understanding of SEO and digital accessibility standards
• Strong project management and multitasking capabilities
• Travel/tourism or hospitality marketing experience is preferred

Education

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field is preferred
• Industry certifications (e.g., Google Ads, Meta Blueprint, HubSpot, Hootsuite) are beneficial

Join our team as we continue to grow our digital presence and make an impact in our industry! Apply on our Explore St. Louis Careers URL or email a resume and cover letter to jobs@explorestlouis.com . Please include your cover letter and resume when applying online. NO PHONE CALLS! EOE.

Explore St. Louis is the sales and marketing organization responsible for selling and promoting St. Louis as a convention, meeting site, and leisure travel destination. Explore St. Louis manages and operates the America’s Center Complex which includes the Cervantes Convention Center, the Dome at America’s Center, the Ferrara Theatre, and the St. Louis Executive Conference Center.

Diversity, Equity & Inclusion Statement: Explore St. Louis values diversity and we are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, sex, pregnancy, age, national origin, physical or mental disability, past or present military service, marital status, gender identification or expression, medical condition or any other protected characteristic as established by law.

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: In person