Digital Marketing Manager

ABOUT BENDPAK AND COMPANY CULTURE:

BendPak is a leading global manufacturer of automotive lifts and shop equipment, renowned for innovation, quality, and highperformance

standards. Operating multiple dynamic brands, we thrive in a fast-paced, demanding environment emphasizing

accountability, reliability, and continual improvement. At BendPak, we reward initiative, encourage bold ideas, and empower our

team to experiment and innovate within a structured, disciplined workplace. If you're ambitious, enjoy tackling challenges, and

appreciate clear expectations in a driven team atmosphere, you'll excel here.

JOB SUMMARY:

The Digital Marketing Manager is responsible for leading paid advertising initiatives and managing broader digital marketing

efforts, including website content management, email marketing, SEO, and overall digital strategy. This position requires

expertise in managing Google Ads and paid social campaigns, optimizing UX/UI for conversions, and enhancing e-commerce

performance. The ideal candidate will proactively drive results, confidently recommend bold changes, and strategically contribute

to achieving high ROAS and overall company-wide marketing objectives.

KEY RESPONSIBILITIES:

• Develop, implement, and manage paid digital marketing campaigns across Google Ads, social media platforms, and

additional digital channels

• Optimize website content and landing pages to enhance user experience, increase engagement, and drive higher

conversion rates

• Manage email marketing campaigns, leveraging Salesforce Marketing Cloud experience to enhance effectiveness

• Implement SEO best practices to improve organic visibility and support overall digital marketing goals

• Analyze data to refine campaigns, inform digital strategy, and deliver actionable insights for continuous improvement

• Collaborate effectively with cross-functional teams, including design and development, to ensure alignment with brand

standards and user experience goals

• Conduct ongoing A/B and multivariate testing across digital channels to optimize results

• Proactively identify growth opportunities, recommend innovative strategies, and execute bold changes to significantly

enhance digital marketing performance

• Maintain awareness of emerging digital marketing trends and technologies, recommending and applying relevant

advancements to stay competitive

REQUIRED SKILLS & QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, or a related field preferred

• 5+ years of proven experience managing and optimizing paid advertising campaigns (Google Ads and paid social)

• Demonstrable expertise in landing page optimization, UX/UI best practices, and digital conversion strategies

• Solid knowledge of e-commerce and experience implementing strategies to drive online sales

• Familiarity with SEO principles and their integration into broader digital strategies

• Proficiency in analytics and reporting tools, including Google Analytics 4, SEMRush, and similar platforms

• Exceptional communication, organizational, and analytical skills

• Self-starter with a proactive mindset and the confidence to recommend and implement significant changes

• Experience with Salesforce Marketing Cloud strongly preferred

PERKS & BENEFITS:

• Immediate Health Coverage: Medical, Dental, and Vision insurance available from day one, effective the following

month (no waiting period)

• Quarterly Bonus Program: Performance-based bonuses awarded quarterly to recognize your contributions

• 401(k) with Company Match: Invest in your future with matching contributions from BendPak up to 3%

• Fully Paid Life Insurance: Complimentary life insurance policy provided at no cost

• Short & Long-Term Disability: Company-paid disability insurance to ensure peace of mind

• Paid Holidays: Enjoy 7 paid holidays annually

• Vacation Accrual: Begin accruing vacation from day one—up to 40 hours the first year and 80 hours the second year

PHYSICAL REQUIREMENTS & WORK ENVIRONMENT:

• Office-based role using standard computer and office equipment

• Must be able to sit for long periods and occasionally lift up to 50 lbs

• Occasional domestic or international travel may be required

Job Type: Full-time

Pay: From $125,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: In person