Digital Marketing Manager

• Build and execute the digital marketing roadmap aligned with business goals.
• Decide which channels matter: SEO, paid ads, social, email, content, influencer, automation.
• Run paid ads (Google, Meta, LinkedIn, YouTube, etc.).
• Oversee content calendars for social media.
• Optimize funnels — landing pages, email drip campaigns, retargeting.
• Ensure website ranks, blogs drive traffic, and authority is built.
• Manage keyword research, link-building, and on-page/off-page optimization.
• Track KPIs: CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), CTR, CPL, conversion rates.
• Kill underperforming campaigns fast, double down on winners.
• Lead designers, copywriters, ad managers, freelancers, or agencies.
• Ensure the whole team is aligned and delivers measurable results.
• CRM & email automation (HubSpot, Zoho, Mailchimp, ActiveCampaign).
• Segment audience, personalize campaigns, build automated nurture sequences.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month