Digital Marketing Manager

Key Skills Required

• Strong knowledge of Instagram marketing & wedding content trends.
• Expertise in SEO, SEM, and paid ad campaigns.
• Creativity in storytelling, reels, and visual content.
• Proficiency with Canva, Adobe tools (preferred), Meta Ads Manager, Google Ads.
• Analytical mindset for ROI and performance tracking.

Core Roles & Responsibilities1. Brand & Online Presence

• Build and maintain a strong digital brand identity for the company.
• Curate Instagram, Facebook, YouTube, Pinterest, and other wedding-related platforms.
• Ensure all visuals and copy align with the brand style (aesthetic storytelling, emotional connect, premium feel).

2. Social Media Strategy

• Develop monthly content calendars with reels, carousels, and trending wedding-related content.
• Plan and execute campaigns around wedding seasons, festivals, and trending hashtags.
• Track engagement, followers, and conversion growth.

3. Content Marketing

• Oversee wedding highlight films, reels, and BTS (behind-the-scenes) content.
• Collaborate with photographers, editors, and clients for storytelling-driven posts.
• Write engaging captions, blog posts, and website content (SEO optimized).

4. Paid Advertising & Lead Generation

• Run targeted ad campaigns on Instagram, Meta Ads, and Google Ads for lead generation.
• Track ROI and manage ad budgets to maximize bookings.
• Optimize landing pages for inquiries and conversions.

5. SEO & Website Management

• Optimize company website for search terms like "Best Wedding Photographer in [City]".
• Manage Google My Business for local leads.
• Regularly update galleries, testimonials, and blogs.

6. Analytics & Reporting

• Monitor KPIs: website traffic, leads, conversion rate, cost per lead, ad performance.
• Use tools like Google Analytics, Meta Insights, and CRM dashboards.
• Provide monthly performance reports with growth strategies.

7. Client Engagement

• Manage email marketing campaigns for past clients (anniversaries, referral discounts).
• Build WhatsApp/Telegram communities for potential clients.
• Respond to inquiries on social platforms promptly.

8. Partnerships & PR

• Collaborate with wedding planners, venues, and bridal boutiques for cross-promotions.
• Pitch wedding blogs and magazines for features.
• Manage influencer tie-ups (brides, stylists, or fashion bloggers).

Job Type: Full-time

Pay: From ₹20,000.00 per month

Experience:

• total work: 1 year (Preferred)

Work Location: In person