Digital Marketing Manager

Digital Strategy & Execution

• Develop and implement the company’s digital marketing strategy across all online platforms.
• Manage paid performance campaigns (Google Ads, Facebook/Instagram, TikTok, YouTube, LinkedIn, etc.) to drive qualified leads and conversions.
• Oversee SEO, SEM, content marketing, and website optimization.
• Design and execute data-driven campaigns targeting different customer segments.

Customer Acquisition & Engagement

• Build and optimize digital funnels to enhance customer acquisition and retention.
• Collaborate with product and sales teams to launch digital campaigns that support new product offerings.
• Manage marketing automation tools, email campaigns, and re-targeting initiatives.

Analytics & Optimization

• Track, analyse, and report on campaign performance against KPIs (CPL, CPA, CTR, conversion rates, ROI).
• Use analytics tools (Google Analytics, Meta Ads Manager, etc.) to continuously optimize campaigns.
• Monitor competitor activity and market trends to identify opportunities.

Content & Social Media

• Oversee digital content creation including landing pages, blogs, social media posts, and digital assets.
• Drive social media strategy to increase engagement and brand presence.
• Work closely with creative agencies, media buyers, and influencers.

Compliance & Governance

• Ensure all campaigns comply with ADIB and advertising regulations.
• Safeguard customer data privacy in all digital activities.

QUALIFICATION

• Bachelor's degree and/or MBA major in marketing or business studies.
• 6-10 years of working experience in marketing/digital agency/e-commerce with at least 3 years in performance marketing.
• Proven track record in lead generation, conversion optimization, and managing large-scale digital campaigns.
• Hands-on experience with Google Ads, Meta Business Manager, TikTok Ads, SEO tools, and marketing automation platforms.
• Open to candidate from Consumer Finance, Banking, Telecom, FMCG, Agency side.
• Knowledge of Egypt’s digital consumer finance/fintech landscape is highly preferred
• Strong analytical skills with ability to interpret data and drive insights.
• Fluency in Arabic and English.
• Expert in digital and growth marketing, performance marketing, customer funneling, google analytics, SEO/SOM, AdWords, email and SMS marketing, understanding of UX/UI, A/B testing, on boarding, lead generation, e-commerce, applications, creative, analytical, data-driven, collaborative, team player, open minded, inquisitive, great communicator both written and verbal, quick, comfortable with numbers and analysis.