Digital marketing manager

Position: Digital Marketing Manager

Location: Karachi

Company:MInhasoft

About Us:
Minahsoft is a leading sector company dedicated to providing brief description of services. We are seeking a highly skilled Digital Marketing Manager to join our dynamic team and help drive our online presence and growth.

Job Summary:
The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its services. This role requires a deep understanding of digital marketing strategies, excellent analytical skills, and a passion for staying up-to-date with the latest trends in the digital marketing landscape.

Key Responsibilities:

• Strategy Development:
• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Campaign Management:
• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Content Management:
• Create, curate, and manage all published content (images, video, written, and audio).
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Social Media Management:
• Develop and maintain a social media presence, ensuring brand consistency.
• Engage with followers and respond to inquiries in a timely manner.
• Analytics and Reporting:
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Provide ongoing performance reports and insights to senior management.
• Budget Management:
• Manage digital marketing budgets and optimize spend based on performance.
• Ensure all campaigns are delivered on time and within budget.
• Team Collaboration:
• Work closely with the sales team to ensure alignment on goals and objectives.
• Provide guidance and support to junior team members.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

Job Type: Full-time

Pay: Rs40,000.00 - Rs50,000.00 per month

Work Location: In person