Digital Marketing Manager

Key Responsibilities:

• Strategy & Planning
• Develop and execute digital marketing strategies aligned with business goals.
• Plan and manage digital marketing budgets to ensure maximum ROI.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Campaign Management
• Oversee all digital campaigns (SEO, SEM, social media, email marketing, and display advertising).
• Manage paid advertising campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
• Optimize campaigns for conversions, engagement, and cost-effectiveness.
• Content & Branding
• Collaborate with content creators, designers, and videographers to produce high-quality digital content.
• Ensure consistent brand messaging across all online channels.
• Manage website updates, landing pages, and user experience improvements.
• Social Media & Engagement
• Develop and oversee the social media strategy to increase engagement and followers.
• Track performance metrics and adjust strategies accordingly.
• Analytics & Reporting
• Monitor and analyze website traffic, conversion rates, and campaign performance using Google Analytics and similar tools.
• Prepare monthly reports and provide actionable insights.
• Email & CRM Marketing
• Plan and execute email marketing campaigns and automated workflows.
• Manage CRM tools to segment audiences and nurture leads effectively.

Job Type: Full-time