Digital Marketing Manager

Key Responsibilities:

Digital Strategy & Campaign Management

• Develop and execute comprehensive digital marketing strategies to grow online visibility, drive lead generation, and support brand objectives.
• Manage paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, and Pinterest with a focus on ROI and CPL.
• Oversee SEO initiatives including keyword planning, content optimization, backlink strategy, and performance monitoring.
• Own the digital marketing calendar, aligning campaigns with product launches, seasons, promotions, and events.

Content, Social & Email Marketing

• Plan and oversee content creation for blog posts, landing pages, emails, and social media channels.
• Build and manage campaigns through platforms like Klaviyo, Mailchimp, or similar — focused on nurturing leads, re-engaging past clients, and driving referrals.
• Oversee the brand’s organic social presence (Instagram, Facebook, TikTok, LinkedIn, Pinterest), aligning content with campaign goals and voice.
• Collaborate with internal and external creatives (photographers, graphic designers, video editors) to develop luxury-standard assets.

Analytics & Optimization

• Use Google Analytics, Google Search Console, and ad platforms to track campaign performance and user behavior.
• Report weekly on key KPIs including traffic, conversion rates, leads, ad spend, and campaign effectiveness.
• Make data-driven decisions to refine strategies and improve funnel efficiency — from awareness through conversion.

Brand & Cross-Functional Collaboration

• Deeply understand the luxury jewelry buyer’s mindset and help shape messaging that builds emotional connections.
• Collaborate with sales, customer service, and design teams to align marketing with the client journey and experience.
• Coordinate reviews, referrals, and influencer campaigns to generate high-trust UGC and online reputation.

Innovation & Growth

• Stay ahead of emerging digital trends, technologies, and platforms in the jewelry and luxury space.
• Propose new growth channels or marketing experiments to expand reach and improve marketing performance.
• Help identify and pitch creative campaigns, partnerships, or digital PR opportunities.

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Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing with a focus on luxury services, lead generation, or high-ticket items.
• Strong experience with Google Ads, Meta Ads Manager, SEO tools, and email/SMS platforms (Klaviyo, Mailchimp, etc.).
• Excellent copywriting and storytelling skills, with a feel for emotional luxury branding.
• Experience managing creative teams or content production a plus.
• Confident in using analytics tools and dashboards to drive decisions.
• High attention to detail, proactive mindset, and ability to manage multiple projects simultaneously.

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Bonus Points For:

• Experience in the fine jewelry or luxury lifestyle space.
• Familiarity with the customer psychology behind engagement ring and gift purchases.
• Understanding of influencer marketing or affiliate partnerships.

Why you’ll love it here
We’re passionate about fostering an environment where creativity thrives. Our commitment to your growth means we provide resources that support your professional journey while celebrating your achievements.

Our benefits include:

• Opportunities for professional development and training
• A collaborative work culture that values innovation
• Supportive health and wellness programs tailored to your needs

Job Types: Full-time, Part-time

Pay: $50,000.00 - $75,000.00 per year

Expected hours: 20 – 40 per week

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: In person