Digital Marketing Manager

Job Title: Senior Digital Marketing Specialist (Arabic Speaking)

Location: Dubai, UAE
Salary: AED 10,000 – 15,000 per month
Company: City Doctor

About City Doctor:

City Doctor is a leading healthcare provider committed to delivering high-quality medical services with a focus on patient care and innovation. We are expanding our marketing team and are looking for a talented Senior Digital Marketing Specialist who can elevate our online presence and drive measurable growth through paid media campaigns.

Position Overview:

The Senior Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across Meta (Facebook, Instagram) and Google Ads. The ideal candidate is Arabic-speaking, data-driven, and experienced in managing paid media strategies within the healthcare or service industry.

Key Responsibilities:

• Develop and manage paid advertising campaigns across Meta Ads (Facebook, Instagram and TikTok) and Google Ads (Search, Display, YouTube).
• Have good experience in Shopify and affiliate marketing .
• Create and execute performance-driven strategies to generate qualified leads and enhance brand visibility.
• Write and optimize Arabic and English ad copy, creatives, and landing pages for conversion.
• Track, analyze, and report on campaign performance using Google Analytics and other analytics tools.
• Manage budgets effectively to maximize ROI and collab with influencers .
• Collaborate with the design and content teams to ensure consistent messaging and branding.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Stay updated with the latest digital marketing trends, ad platform updates, and best practices.

Requirements:

• Arabic and English fluency (spoken and written) is mandatory.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 5–7 years of experience in digital marketing with a strong focus on paid advertising.
• Proven experience managing Meta and Google Ads campaigns (healthcare experience preferred).
• Strong analytical skills and proficiency in Google Analytics, Tag Manager, and Meta Business Suite.
• Excellent copywriting and communication skills.
• Certification in Google Ads or Meta Blueprint is an advantage.

What We Offer:

• Competitive salary: AED 10,000 – 15,000 (based on experience).
• Opportunity to work in a dynamic healthcare environment.
• Growth and learning opportunities within a fast-paced digital team.

Job Type: Full-time

Pay: AED10,000.00 - AED15,000.00 per month