Digital Marketing Manager

Job Summary
We are seeking a highly skilled and motivated Digital Marketing Manager to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies that drive brand awareness, engagement, and conversion across various online channels. This role requires a blend of creativity and analytical skills to optimize our digital presence and enhance our marketing efforts.

Duties

• Develop and execute comprehensive digital marketing strategies to increase brand visibility and drive traffic to our website.
• Utilize SEO tools for keyword research, on-page optimization, and performance tracking to improve search engine rankings.
• Manage social media marketing campaigns across platforms including Facebook, Instagram, LinkedIn, and Twitter to engage with target audiences.
• Create compelling content for various digital channels including websites, blogs, email newsletters, and social media posts.
• Oversee Google Ads and SEM campaigns to maximize ROI through effective targeting and conversion optimization.
• Analyze website performance using Google Analytics to inform data-driven decisions and improve user experience.
• Implement email marketing campaigns utilizing marketing automation tools to nurture leads and maintain customer relationships.
• Collaborate with graphic designers to produce visually appealing content using Adobe Creative Suite and Adobe Photoshop.
• Manage WordPress content management systems for website updates and enhancements.
• Conduct A/B testing for landing pages and email campaigns to optimize conversion rates.
• Stay updated on the latest trends in digital marketing, e-commerce, and performance marketing.

Skills

• Proficient in SEO tools, Google Ads, Google AdWords, Google Analytics, SEM, and conversion optimization techniques.
• Strong knowledge of social media marketing strategies including Facebook Advertising and social media management.
• Experience with content creation, copywriting, and managing content management systems (CMS).
• Familiarity with HTML, CSS, JavaScript, SQL for basic web development tasks.
• Ability to analyze data effectively to inform strategic decisions in digital marketing initiatives.
• Strong graphic design skills with experience in Adobe Photoshop and Adobe Creative Suite.
• Excellent communication skills with a focus on B2B marketing strategies.
• Proven ability to manage multiple projects simultaneously while meeting deadlines. Join us as we continue to innovate in the digital space!

Job Type: Full-time

Pay: $71,223.26 - $85,774.25 per year

Work Location: Remote