Digital Marketing Manager

• Plan, develop, and execute integrated marketing campaigns that combine digital, ATL, and BTL channels.
• Manage digital marketing initiatives including SEO, SEM, social media, email, content, and performance marketing.
• Collaborate with creative, media, and production teams to ensure brand consistency across all touchpoints.
• Oversee ATL campaigns (TV, radio, print, outdoor) to strengthen brand positioning and awareness.
• Lead BTL activities such as events, activations, sponsorships, in-store promotions, and direct marketing.
• Develop and manage the annual marketing budget and ensure cost-effective media and campaign planning.
• Analyze campaign performance data and provide actionable insights to optimize ROI.
• Stay updated with market trends, competitor activities, and emerging technologies.
• Work closely with sales and product teams to align marketing initiatives with business objectives.

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.42 per month

Benefits:

• Paid sick time
• Paid time off

Work Location: In person