Digital Marketing Manager

Job Type: Full-time | Regular
Location: NIILM UNIVERSITY, NH-152, Kaithal – Ambala Road, Haryana – 136027
Joining Date: Immediate

Minimum Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, or a related field from a recognized university.
• Minimum 1 year of experience in digital marketing, social media management, or related roles.
• Proven experience in managing and executing digital marketing campaigns across multiple platforms.
• Hands-on experience with tools such as Google Ads, Meta Business Suite, Google Analytics, Canva, and WordPress (or other CMS platforms).
• Strong understanding of SEO, SEM, email marketing, content marketing, and social media advertising.
• Excellent communication, creativity, and project management skills.

Key Responsibilities

• Develop, implement, and oversee comprehensive digital marketing strategies to enhance the university’s online presence and visibility.
• Manage the university website, ensuring content accuracy, timely updates, and search engine optimization.
• Handle all social media platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.) — including content creation, scheduling, engagement, and growth.
• Plan and execute paid advertising campaigns across Google, Meta, and other digital platforms to drive admissions and brand awareness.
• Collaborate with internal teams to design, write, and publish engaging content that reflects the university’s brand voice.
• Monitor campaign performance using analytics tools and prepare monthly performance reports with actionable insights.
• Stay up to date with emerging digital marketing trends, algorithms, and best practices to maintain a competitive online strategy.
• Support university events and initiatives through live digital coverage and targeted promotions.
• Coordinate with design and technical teams for website improvements and digital creative assets.
• Ensure consistency of brand identity and messaging across all digital channels.

Desirable Qualifications & Skills

• Certification in Digital Marketing, Google Ads, or SEO/SEM tools (preferred).
• Proficiency in managing content management systems (WordPress, Wix, etc.).
• Strong analytical mindset with the ability to interpret data and optimize campaigns.
• Experience in handling influencer marketing, paid promotions, or remarketing campaigns.
• Excellent time management, leadership, and interpersonal skills.

Pay Scale

Up to ₹35,000 per month (commensurate with qualifications and experience).

Application Process

Interested candidates should submit the following to himanshi@niilmuniversity.ac.in with the subject line:
Application – Digital Marketing Manager (NIILM University)

• Updated CV
• Cover Letter mentioning the position applied for
• Portfolio or links to previous digital marketing work/campaigns
• Scanned copies of academic and experience certificates

Benefits

• Paid Time Off
• Provident Fund
• Opportunity to lead high-impact university branding and digital campaigns
• Collaborative and growth-oriented work environment

Job Type: Full-time

Pay: ₹25,211.66 - ₹35,884.44 per month

Benefits:

• Paid time off
• Provident Fund

Work Location: In person