Digital Marketing Manager

A Digital Marketing Manager develops, executes, and optimizes online marketing campaigns to drive brand awareness and conversions across channels like SEO, SEM, social media, and email. Key responsibilities include managing marketing teams and budgets, analyzing campaign performance with tools like Google Analytics, and collaborating with other departments. They need a blend of creative, analytical, and technical skills, along with strong leadership abilities. Key responsibilities

• Strategy and campaign management: Plan, execute, and manage digital marketing campaigns across various platforms.
• Team and budget management: Lead the digital marketing team, manage campaign budgets, and allocate resources effectively.
• Performance analysis: Track key metrics, analyze campaign performance, and present results to leadership to optimize strategies.
• Channel management: Oversee all digital channels, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media, and email marketing.
• Content and social media oversight: Develop content strategies, manage social media presence and community engagement, and ensure brand messaging consistency.
• Collaboration: Work closely with other departments like sales, creative, and product teams to ensure cohesive and impactful marketing efforts.
• Trend monitoring: Stay updated on the latest digital marketing trends, tools, and technologies to keep strategies current.

Required skills and qualifications

• Hard skills: Proficiency in SEO, SEM (including Google Ads), social media marketing, email marketing, and content strategy. Familiarity with tools like Google Analytics and Content Management Systems (CMS) is also essential.
• Soft skills: Strong communication, analytical, problem-solving, and project management skills are critical.
• Education and experience: A bachelor's degree in a related field (like Marketing or Communications) and several years of experience are typically required.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Provident Fund

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 2 years (Required)

Work Location: In person