Digital Marketing Manager

Location: Los Angeles, California

THE OPPORTUNITY
Join us in building a more inclusive world at Braille Institute of America. We are undertaking one of the most transformative initiatives in our history, planning our next century of success in serving the blind and visually impaired communities.
Through our 2024-2025 strategic planning process, we identified the next generation opportunities to advance critical initiatives in areas such as customer research; the expansion and transformation of current programs and services; the development of new nationally and internationally accessible programs; the creation of dynamic new strategic partnerships; and the alignment of our mission, strategy, and resources.
If you are ready to join a dynamic organization transforming the lives of individuals experiencing vision loss, we want you on our team.

WHO WE ARE
At Braille Institute, we are driven by a shared purpose: to serve the blind and low vision community. We come together to make a meaningful difference in the lives of others, finding fulfillment in the impact we create. We believe in fostering a culture that is collaborative, inclusive, and flexible.
We understand the importance of work-life balance, valuing both personal and professional fulfillment. Here, you'll find an environment that supports your well-being while providing opportunities to learn, grow, and thrive alongside colleagues who are sighted and visually impaired.
Join us in embracing technology and innovation as we shape the future of accessibility and positively transform the lives of those with vision loss.

JOB DESCRIPTION

Submit cover letter addressed to Jane Shim.

Overview:
Braille Institute is seeking a strategic and hands-on Digital Marketing Manager to lead the planning, execution, and optimization of our digital marketing initiatives that engage people experiencing vision loss and the broader community that supports them.
This role will oversee our digital channels, including website management, Search Engine Optimization, Search Engine Marketing, email marketing, paid media, and Customer Relationship Management and optimization—to drive awareness, engagement, and participation in Braille Institute’s free programs and services.
The ideal candidate is both analytical and creative, with a passion for mission-driven marketing and a track record of managing cross-channel digital campaigns that achieve measurable results. This is an exciting opportunity to shape the future of our digital infrastructure and online experience.

Key Responsibilities:

• Digital Strategy & Campaigns: Develop and implement integrated digital marketing strategies that support organizational goals across awareness, engagement, and conversions for current programs, regional marketing, and new product launches.
• Website and Content Integration: Contribute to website content and ensure alignment across all digital channels—including email, social media, business profiles, and marketing campaigns—for a cohesive and consistent digital presence.
• Search Engine Optimization/Search Engine Marketing: Lead and manage organic and paid search strategies to increase visibility and reach. Manage Google Ads and other paid media campaigns, including keyword research, ad creation, and performance tracking.
• Customer Relationship Management Strategy and Implementation:
• Lead the strategy and implementation of a new Customer Relationship Marketing system in collaboration with Information Technology and Programs teams.
• Define workflows, audience segmentation, and data structures to enable personalized, data-driven marketing and communication.
• Develop and manage Customer Relationship Management-based email automation, reporting dashboards, and data integration with other marketing platforms.
• Digital Presence: Manage and optimize Braille Institute’s profiles on Google My Business, Bing, Yahoo, and similar platforms to ensure visibility, improve local SEO, and enhance engagement with audiences searching for our services.
• Email Marketing Support: Collaborate with the broader marketing team on email campaigns that promote virtual service offerings and nurture engagement.
• Social Media Advertising: Manage targeted social media ad campaigns to generate interest and drive traffic to virtual classes, webinars, and on-demand video resources.
• Analytics & Reporting: Track and analyze key performance metrics across all digital channels. Provide actionable insights and regular reports to guide strategic decisions.
• Collaboration & Leadership: Partner with internal teams (Regional Centers, Development, Programs, and Information Technology) and external agencies to ensure cohesive digital execution across platforms.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 5+ years of experience in digital marketing initiatives and paid digital marketing campaigns.
• Proficiency with Customer Relationship Management platforms and marketing automation tools.
• Hands-on experience with Google Ads, Facebook Ads Manager, Search Engine Optimization, Search Engine Marketing, YouTube Studio, and Google Analytics.
• Excellent analytical, project management, and organizational skills.
• Strong written and verbal communication skills and the ability to collaborate across internal teams and external partners.
• Familiarity with accessibility standards (Web Content Accessibility Guidelines, Americans with Disabilities Acts compliance) is a plus.
• Nonprofit experience or marketing for mission-driven organizations is a plus.
• Must reside in or be willing to relocate to Los Angeles.

Work Environment: Position works in a standard office environment.

Physical Requirements: Position operates with standard office equipment.

Salary range: $80k-$97k

Generous donors keep our life-changing programs and services 100% free! [brailleinstitute.org/give]Help support Braille Institute and give today.

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HOW TO APPLY

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If you encounter an accessibility issue or difficulty creating an account, please send your cover letter and resume to resumes@brailleinstitute.org. Documents submitted as attachments must be in Microsoft Word format with the “.doc” or ".docx" file extension or as an Adobe PDF document. We cannot accept compressed or zipped files.