Digital Marketing Manager

Job Summary

The Digital Marketing Manager is responsible for developing, implementing, and optimizing digital marketing strategies that drive brand awareness, customer acquisition, engagement, and revenue growth. This role requires a blend of creativity, analytical thinking, and strong project management skills to lead campaigns across various digital channels.

Key Responsibilities1. Strategy & Planning

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Plan and manage digital advertising budgets across platforms (Google, Meta, LinkedIn, etc.).
• Identify new digital opportunities, trends, and best practices to enhance online presence.

2. Campaign Management

• Lead end-to-end digital campaigns including SEO, SEM, social media, email, display, and content marketing.
• Coordinate with creative teams to develop engaging campaign assets.
• Manage marketing automation tools and CRM-driven campaigns.

3. Performance Tracking & Optimization

• Monitor and analyze KPIs for all digital channels (traffic, conversions, CPL, ROI, etc.).
• Optimize campaigns based on performance data to improve effectiveness.
• Create monthly performance reports and dashboards for leadership.

4. Content & Social Media

• Oversee content strategy across blogs, websites, landing pages, and social media.
• Manage social media presence across platforms to increase engagement and followers.
• Collaborate with copywriters, designers, and videographers on content production.

5. Website & SEO

• Manage website updates, user experience enhancements, and landing page optimization.
• Implement SEO strategies to improve organic traffic and search rankings.
• Work with developers on website performance and analytics.

6. Cross-Functional Collaboration

• Work with sales, product, and customer success teams to support integrated campaigns.
• Coordinate with external agencies, vendors, and influencers when necessary

Job Types: Full-time, Permanent

Pay: ₹70,000.00 - ₹80,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person