Digital Marketing Manager

Who We Are:

TDG/Forbes is a combination of two of the strongest manufacturers in the custom packaging industry. Together, our plants operate in two states, Iowa and New York, with combined 140,000 square feet of manufacturing and fulfillment space. Our commitment to innovation, design, state-of-the art equipment and our focus on continuous improvement, has made us a best-in-class domestic manufacturer.

Position Overview:

The Digital Marketing Manager is responsible for developing, implementing and managing marketing campaigns that promote the company’s products and services online. This role plays a key part in enhancing brand awareness, driving website traffic, and generating qualified leads and sales through digital channels.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to achieve business goals.
• Manage and optimize paid advertising campaigns.
• Oversee SEO/SEM, email marketing and content marketing initiatives.
• Plan and manage social media presence across platforms(LinkedIn, Facebook, Instagram, X).
• Collaborate with sales leadership to ensure consistent brand messaging.
• Analyze web analytics and campaign performance metrics to measure ROI and identify areas for improvement.
• Manage company website updates and ensure strong user experience and conversion optimization.
• Stay current on digital trends, tools and best practices to keep company competitive.
• Prepare monthly and quarterly performance reports for management review.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 3-7 years of experience in digital marketing or similar role.
• Proficiency in Google Analytics, Google Ads, SEO tools and CRM platforms.
• Strong understanding of social media advertising, email automation and web analytics.
• Excellent communication skills, project management and analytic skills.
• Creative thinker with data-driven mindset.

Preferred Skills:

• Experience with A/B testing, conversion rate optimization(CRO), and remarketing campaigns.
• Basic HTML/CSS or WordPress knowledge.
• Familiarity with graphic design tools(Canva, Adobe Creative Suite).
• Ability to manage budgets and allocate spend effectively across channels.

Performance Metrics:

• Growth in website traffic and engagement.
• Lead generation and conversion rates.
• ROI on paid campaigns.
• Social media reach and follower growth.
• Brand visibility and sentiment improvement.

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

People with a criminal record are encouraged to apply

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Required)

Ability to Relocate:

• Mason City, IA 50401: Relocate before starting work (Required)

Work Location: In person