Digital Marketing Manager

Job Description – Digital Marketing Manager

Location: Bangalore
Experience: 3–5 Years
Employment Type: Full-Time

Role Summary

We are looking for a results-driven Digital Marketing Manager with 3–5 years of experience to lead our digital initiatives, drive qualified leads, strengthen brand awareness, and manage a high-performing marketing team. The ideal candidate should excel in performance marketing, SEO/SEM, content strategy, and cross-functional collaboration.

Key Responsibilities

• Plan and execute Meta Ads, Google Ads, and other paid campaigns to drive lead generation and conversions.
• Develop and manage SEO & SEM strategies, including keyword research, website optimization, and ranking improvements.
• Conduct competitive analysis to identify trends, benchmarks, and growth opportunities.
• Build and execute brand strategies to strengthen visibility, awareness, and engagement.
• Lead content marketing, including blogs, social content, campaign copy, and creative briefs.
• Manage email marketing campaigns, automation workflows, and segmentation.
• Provide team leadership, guiding the marketing team in campaign execution, performance improvement, and creative strategy.
• Drive cross-functional collaboration with sales, design, product, and operations teams to ensure campaign alignment and smooth execution.
• Manage all social media platforms (organic & paid) with consistent brand messaging.
• Track performance metrics, analyse data, and provide actionable insights to management.

Qualifications & Skills

• 3–5 years of experience in digital marketing, preferably in the service or creative industry.
• Strong expertise in Meta Ads, Google Ads, SEO, SEM, and lead generation.
• Experience in team leadership and ability to mentor and guide team members.
• Proven ability to work effectively with cross-functional teams.
• Strong knowledge of analytics tools (GA4, Search Console, Ads Manager, etc.).
• Experience in content marketing, email marketing, and social media management.

Job Type: Full-time

Work Location: In person