Digital Marketing Manager

Job description:

Job Title: Digital Marketing Manager at Conceptroof Digital Marketing

Location: Anand Nagar, Pune

About the Role

We are looking for a performance-driven Digital Marketing Manager who can lead our paid marketing initiatives across Google, Meta, and other digital channels. The ideal candidate will have strong expertise in Google Ads, Meta Ads, App Download Campaigns, and Monetisation strategies, with a proven track record of scaling campaigns for real estate, brands, or app-based businesses.

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Google (Search, Display, YouTube) and Meta (Facebook & Instagram).
• Drive mobile app installs and engagement using data-driven strategies.
• Build and manage monetisation campaigns to increase revenue from app and web platforms.
• Handle lead generation campaigns for real estate and brand promotion verticals.
• Manage ad budgets, bidding strategies, audience segmentation, and creative testing.
• Track campaign performance and generate detailed analytical reports using Google Analytics, Ads Manager, and other tools.
• Troubleshoot issues, resolve ad rejections, and ensure smooth delivery of campaigns.
• Collaborate with the creative and content teams for ad copy, visuals, and landing page improvements.
• Stay updated with latest ad platform trends, algorithm changes, and performance marketing innovations.

Requirements

• Experience in performance marketing / digital ads.
• Strong hands-on expertise in Google Ads (Search, Display, YouTube) and Meta Ads Manager.
• Proven experience in app download and monetisation campaigns.
• Experience in real estate and brand promotion campaigns is a strong plus.
• Excellent understanding of CPC, CPM, CTR, CPA, ROAS, and related metrics.
• Analytical mindset with ability to interpret data and optimize campaigns accordingly.
• Problem-solving attitude with quick troubleshooting skills for ad performance or rejection issues.

Preferred Skills

• Knowledge of Google Tag Manager and conversion tracking setup.
• Familiarity with affiliate marketing or influencer-led paid promotions.

Intrestead Candidates DM us on- 8080924542

Job Type: Full-time

Work Location: In person

Job Type: Full-time

Pay: From ₹22,032.52 per month

Work Location: In person