Digital Marketing Manager

Digital Marketing Manager – Rama Mining Tools Pvt. Ltd.

Job Description**

Position Overview

The Digital Marketing Manager will be responsible for building and executing RMT’s digital strategy to strengthen brand visibility, generate high-quality leads, and support global business growth. This includes managing online campaigns, optimizing the company’s website, creating technical content, and promoting RMT’s pneumatic tools, rock drilling tools, and construction/mining equipment across digital platforms.

Key Responsibilities

1. Digital Strategy & Campaign Management

• Develop and execute digital marketing strategies aligned with RMT’s business goals.
  
• Plan and manage campaigns across Google Ads, LinkedIn Ads, Facebook/Instagram, and industry-specific platforms.
  
• Implement SEO/SEM strategies to improve search rankings for keywords related to mining tools, rock drilling tools, and pneumatic equipment.

2. Website & SEO Management

• Manage the RMT website, regularly update product pages, and ensure accurate technical content.
  
• Conduct keyword analysis, on-page/off-page SEO, and technical SEO improvements.
  
• Improve website performance, page load speed, UX, and lead capture forms.

3. Content Creation & Marketing

• Create and oversee the development of content such as:
  
• • Product descriptions and technical content
    
  • Blogs on mining/construction applications
    
  • Case studies, success stories, and whitepapers
    
  • Brochures, catalog PDFs, and landing pages
    
• Coordinate product photoshoots and video demos of RMT tools.
  
• Ensure brand consistency across all digital channels.

4. Social Media Management

• Manage RMT’s presence on LinkedIn, Facebook, YouTube, Instagram, and other relevant platforms.
  
• Create engaging posts showcasing products, applications, manufacturing processes, customer success, and industry updates.
  
• Grow the follower base and improve engagement metrics.

5. Lead Generation & Online Sales Support

• Develop and optimize lead generation funnels for domestic and international markets.
  
• Track and nurture lead through CRM tools and coordinate with the sales team for timely follow-up.
  
• Manage email marketing campaigns using platforms like Mailchimp, HubSpot, or Zoho.

6. Analytics & Reporting

• Track performance of all digital campaigns using Google Analytics, Search Console, and social media insights.
  
• Prepare weekly and monthly digital reports (traffic, leads, conversions, ad ROI).
  
• Recommend improvements based on data-driven insights.

7. Coordination & Cross-Functional Work

• Work closely with sales, product development, and design teams to align digital activities with market requirements.
  
• Support the marketing team in exhibitions, trade fairs, and product launch campaigns.

Requirements

Required Skills & Competencies

• Strong knowledge of SEO, SEM, Google Ads, Social Media Marketing, and Content Marketing.
  
• Experience in similar industry, preferably industrial tools, machinery, mining equipment, or engineering products.
  
• Familiarity with analytics tools (GA4, Search Console, SEMrush/Ahrefs).
  
• Ability to create or supervise product-related technical content.
  
• Good understanding of CRM systems and marketing automation.
  
• Creative thinking and strong project management skills.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or related field.
  
• 3–8 years of digital marketing experience (industrial sector preferred).
  
• Certifications in Google Ads, SEO, or Digital Marketing are an added advantage.