Digital Marketing Manager

Company Overview:
'The RGU Group specializes in designing souvenir plush toy concepts that evoke memories and celebrate special moments. Our plushies are sold into high velocity retail locations such as airport, hotel, resort, travel plaza and many independent retailers nationally.

Responsibilities:
We are seeking an in office Digital Marketing Manager who can build an entire consumer-facing marketing department from scratch and drive significant growth for our brand, Plushology(R). This person will establish the strategy, structure, systems, and processes needed for long-term B2C success while leading and guiding the current content creators.

This role will require a creative, data-driven, and experienced marketing leader with a verifiable track record of success in retail, consumer goods, or e-commerce industries.

• Manage social media platforms, creating engaging content that resonates with our audience.
• Optimize website content and structure using SEO best practices to improve visibility.
• Oversee paid advertising campaigns across Google Ads and Facebook Advertising.
• Analyze campaign performance using Google Analytics and other tools to inform future initiatives.
• Coordinate email marketing campaigns to nurture customer relationships.
• Collaborate with creative teams to produce compelling visual content using Adobe Photoshop and Adobe Creative Suite.
• Monitor industry trends to keep our digital presence innovative and effective.

Qualifications:

• Proven experience in digital marketing, preferably within e-commerce or consumer products.
• Strong knowledge of SEO, SEM, social media marketing, and analytics tools.
• Proficiency in content creation, copywriting, and graphic design.
• Experience managing advertising campaigns on Google Ads and Facebook.
• Familiarity with website management platforms like WordPress.
• Excellent communication skills and ability to work collaboratively.
• Bachelor’s degree in Marketing, Communications, or related field preferred.

Pay: $70,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Application Question(s):

• Are you available to work ONSITE in the office M-F, 8-5?

Experience:

• Digital marketing: 5 years (Required)
• Team management: 3 years (Required)

Work Location: In person