Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Begumpet, Hyderabad

Work Mode: WFO

Job Type: Full-Time

Required Exp. – 6+ years.

Role Overview

We are seeking a visionary Digital Marketing Manager to lead AI-powered marketing strategies with a strong focus on SEO, LLM (Large Language Model) ranking, social media growth, and lead generation on a target-driven basis . This role requires a strategic leader and hands-on executor who can leverage AI, automation, and advanced digital strategies to deliver measurable business growth.

Core Responsibilities:

1. SEO & LLM Ranking

• Build LLM-first SEO frameworks to rank in AI-powered search platforms like ChatGPT, Gemini, Claude, and Perplexity.
• Optimize web assets for semantic search, conversational queries, and structured data .
• Conduct competitor/market analysis to identify LLM ranking opportunities .

2. Target-Driven Lead Generation

• Own end-to-end lead generation strategy (organic, paid, and AI-driven funnels).
• Design and execute target-based campaigns aligned with monthly and quarterly sales goals.
• Implement multi-channel demand generation (Google Ads, LinkedIn Ads, Meta, Email, Influencer Partnerships).
• Use AI for predictive lead scoring, audience segmentation, and intent-based targeting .
• Continuously optimize CPL (Cost per Lead) and improve MQL → SQL → Revenue conversion rates .

3. AI-Powered Marketing & Automation

• Build autonomous marketing workflows using AI and automation platforms (Zapier, HubSpot AI, Salesforce Einstein, Marketo).
• Leverage generative AI for personalized campaigns, scalable content, and chat-driven engagement .
• Automate reporting, lead nurturing, and pipeline management .

4. Social Media & Growth

• Create cross-platform growth strategies for engagement, community building, and lead generation.
• Use AI-powered social listening to track trends, identify influencers, and manage brand reputation.
• Run paid + organic campaigns optimized for conversions and awareness.

5. Leadership & Collaboration

• Lead and mentor a digital marketing team (SEO, content, performance ads, social media, automation specialists).
• Collaborate with sales, project managers, and product teams to align digital activities with revenue targets.
• Drive a performance-driven culture , ensuring accountability and innovation across the team.

6. Analytics & Reporting

• Build real-time dashboards integrating GA4, Looker Studio, BigQuery, and AI-based BI tools.
• Track KPIs: leads generated vs. targets, ROI, automation efficiency, LLM visibility share, conversion rates .
• Deliver monthly/quarterly reports to leadership, with actionable recommendations.

Key Skills & Competencies

• Proven expertise in target-driven lead generation (B2B & B2C).
• Mastery in SEO + LLM optimization for emerging AI search.
• Advanced knowledge of AI-powered marketing, automation, and growth hacking .
• Proficiency in Google Ads, Meta Ads, LinkedIn Ads, Programmatic DSPs .
• Strong leadership, cross-functional collaboration, and decision-making skills.
• Analytical mindset with the ability to convert data into actionable strategy .

Qualifications

• Bachelor’s/Master’s in Marketing, Business, or Analytics.
• 6–10 years of hands-on digital marketing experience , with at least 3 years in a managerial role.
• Demonstrated track record of meeting or exceeding lead generation targets .
• Certifications in AI-driven marketing, SEO, or digital automation tools are a plus.

Performance Metrics (KPIs)

• Qualified Leads Generated vs. Targets (MQLs, SQLs).
• Cost per Lead (CPL) and ROI.
• Organic + AI-driven visibility in search engines & LLMs.
• % of marketing processes automated .
• Team productivity and campaign success rates.

Apply Now!

If you are interested in the above position, please share your updated resume at pavan@varundigitalmedia.com .

8341569819.