Digital Marketing Manager

Job Description: Digital Marketing Manager

Experience: 5-6 Years

Location: Newtown, Kolkata

Employment Type: Full-time

Industry: Information Technology / Software Solutions / IT Services

Note: Candidates from kolkata should apply only (Only Immediate Joiners.)

About the Role

We are looking for a highly skilled and performance-driven Digital Marketing Manager who can lead our online marketing initiatives across Meta Ads (Facebook & Instagram), Google Ads, and SEO. The ideal candidate should have hands-on experience in generating high-quality leads, optimizing campaigns for better ROI, and managing SEO strategies that improve organic visibility and rankings.

This role requires strategic thinking, analytical ability, and a strong understanding of the digital ecosystem.

Key Responsibilities:

1. Lead Generation (Meta & Google Ads)

• Plan, create, and manage Meta Ads campaigns (Facebook & Instagram) focused on lead generation and conversions.
• Set up and optimize Google Ads campaigns including Search, Display, Performance Max, and Remarketing.
• Continuously monitor campaign performance and adjust targeting, budgets, and creatives to maximize ROI.
• Create compelling ad creatives and collaborate with design/content teams when necessary.
• Implement A/B tests for ads, landing pages, and audience segmentation.
• Track conversions through GA4, Meta Events Manager, and Google Tag Manager.

2. SEO Management

• Manage end-to-end SEO projects including on-page, off-page, and technical SEO activities.
• Conduct keyword research, competitor analysis, and content optimization to improve organic rankings.
• Work with developers to fix technical SEO issues such as site speed, indexing, mobile-friendliness, and structured data.
• Create SEO reports, track performance using tools like Google Search Console, SEMrush, and Ahrefs.
• Develop link-building strategies to improve domain authority.

3. Strategy & Analytics

• Develop monthly digital marketing strategies to achieve lead and revenue targets.
• Prepare performance reports and insights to present to management and clients.
• Identify new opportunities, tools, and trends to improve campaign performance.
• Manage and allocate advertising budgets efficiently.

4. Collaboration & Project Handling

• Coordinate with designers, content writers, developers, and sales teams to ensure smooth execution of campaigns.
• Create marketing funnels and optimize landing pages for higher conversions.
• Ensure timely execution of deliverables across digital marketing projects.

Required Skills & Qualifications

• Proven experience in Meta Ads, Google Ads, and SEO management.
• Strong understanding of GA4, Google Tag Manager, Search Console, and other analytics tools.
• Ability to create and optimize lead generation funnels.
• Experience with keyword research tools like Ahrefs, SEMrush, Ubersuggest, etc.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• Ability to work independently and deliver results.

Preferred Qualifications

• Certifications in Google Ads, Meta Blueprint, or SEO tools.
• Experience working in agency environments or handling multiple projects.
• Basic knowledge of HTML, WordPress, and landing page builders.

Why Join Us?

1. Work on challenging and innovative projects across different industries.

2. Collaborative and growth-oriented team environment.

3. Flexible working hours and remote work opportunities.

4. Continuous learning, training, and career advancement support.

Please send your resume at Avijit@webtechnomind.com, or you can send it directly to this WhatsApp number +91 8777639601

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person