Digital Marketing Manager

Responsibilities:

• Planning and optimizing Google/Youtube/Linkedin Ads & paid campaigns with clear ROI focus
• Develop, implement, and manage SEM campaigns across Google Search Ads, Bing Search Ads, and SA360
• Stay updated on the latest SEM trends, tools, and best practices
• Writing and designing engaging content — from emailers to blog posts and guest features
• Develop and implement SEO/GenAI strategies to improve organic search rankings and drive qualified traffic
• Conduct keyword research, competitor analysis, and content gap analysis
• Perform on-page optimization, including meta tags, headers, image optimization, and internal linking
• Execute off-page SEO campaigns including link building, outreach, and guest posting
• Tracking performance metrics (Google Analytics, Search Console, Meta Insights, etc.) and reporting learnings weekly

Requirements:

• Bachelor’s / Master’s degree in Marketing, Business, or a related field
• 3–6 years of experience in digital or growth marketing (B2B focus a must)
• Strong copywriting skills and creative thinking
• Understanding of SaaS or CRM products (travel industry exposure is a big plus)
• Proficient in Google Search Ads, Bing Search Ads, and SA360
• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors
• Proficiency in SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar tools
• Strong understanding of keyword research, on-page optimization, technical SEO, and off-page optimization strategies
• Working knowledge of HTML, CSS, and WordPress management can be a plus
• Analytical mindset with the ability to interpret data and provide actionable insights
• Ability to work collaboratively with cross-functional teams

Benefits:

• Competitive salary and performance-based bonuses.
• Opportunity to work with a dynamic and innovative team in a fast-growing startup environment.
• Chance to work directly with CXOs and set up the core marketing vertical for the organisation.
• Continuous learning and development opportunities.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Health insurance
• Paid sick time

Application Question(s):

• Your current CTC?

Work Location: In person