DIGITAL MARKETING MANAGER

• 3+ years of hands-on experience with Meta Ads Manager

Bonus If You Have

• Experience working with affordable fashion/lifestyle brands
• UGC sourcing or coordination skills
• Basic design/video editing knowledge (Canva, CapCut, etc.)
• Knowledge of Shopify or WooCommerce

Responsibilities

• Plan, launch, and manage full-funnel Meta ad campaigns (TOF, MOF, BOF)
• Develop creative briefs for UGC, reels, and product-focused ads
• Test multiple ad creatives, placements, and audience segments
• Optimize campaigns for ROAS, CPA, CTR, and CPM
• Set up and manage pixel tracking, custom events, and attribution
• Create weekly reports and share insights
• Coordinate with creative/design teams for new content
• Scale winning ad sets strategically (horizontal & vertical scaling)
• Proven results with D2C or eCommerce brands (preferably low AOV)
• Strong understanding of funnels, audience segmentation, and creative strategy
• Able to analyze metrics and take data-backed decisions
• Experience using tools like Google Analytics, Triple Whale, or UTM tracking
• Excellent attention to detail and communication
• Hands on experience of Shopify Store

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

• Gautam Buddha Nagar, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• total work: 3 years (Preferred)
• Digital marketing: 3 years (Required)

Work Location: In person