Digital Marketing Manager

Candidates MUST have prior knowledge and demonstrable experience in running advertising campaigns specifically for in-App Purchases (IAP)

Core Responsibilities

Performance Marketing

• Plan, execute, and optimise paid advertising campaigns (Meta, Google Ads, UAC, Programmatic). CAC, ROAS, Spend vs. Target.

Organic Growth & SEO

• Lead keyword research, on-page optimisation, and technical SEO initiatives.
• Coordinate content calendar with faculty & content team. Non-paid traffic growth, SERP rankings improvement

Analytics & Experimentation

• Build and maintain performance dashboards.
• Design and run A/B tests across creatives, landing pages, and pricing strategies. Test velocity, lift vs. control

Required Skills & Experience

• 5 years of hands-on digital marketing experience, preferably in B2C Tech, EdTech, or a high-growth startup environment.
• Proven Expertise: Demonstrated command of Meta Ads Manager, Google Ads, Google Tag Manager (GTM), and Google Search Console.
• Important: Candidates MUST have prior knowledge and demonstrable experience in running advertising campaigns specifically for in-App Purchases (IAP).
• Strong Analytical Mindset: Proficient in Excel/Google Sheets; able to analyze data, derive insights, and translate them into actionable strategies.
• Compelling Copywriting: Excellent sense for creating engaging copy tailored to a medical-exam preparation audience (English + Hinglish preferred).

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person