Digital Marketing Manager

As a Digital Marketing Manager, you will be responsible for planning, leading, and executing integrated digital marketing strategies to drive brand awareness, high-quality leads, engagement, and revenue growth. You will oversee multiple channels – Performance Marketing, Social Media, SEO, Content, Email, and Automation – while managing a team and collaborating closely with clients, leadership, and cross-functional teams to deliver measurable business outcomes.

• Build and own digital marketing roadmaps aligned with business and campaign goals.
  
• Decide the right channel mix (Search, Social, Display, Video, SEO, Email, etc.) for each brand.
  

• Oversee performance and brand campaigns across Google, Meta, LinkedIn, and other platforms.
  
• Ensure campaigns meet targets for CPL, CPA, ROAS, and key funnel metrics.
  

• Lead and coordinate a cross-functional digital team (performance, social, SEO, content, design).
  
• Assign tasks, track deadlines, and ensure smooth, timely delivery.
  

• Act as primary point of contact for key accounts.
  
• Lead review calls, share performance updates, and present action plans.
  

• Monitor performance using GA4, ad dashboards, and CRM tools.
  
• Convert data into clear reports and optimization recommendations; lead MBRs/QBRs.
  

• Work with teams to improve landing pages, forms, tracking, and user journeys.
  
• Suggest UX, copy, and offer tweaks to improve conversion rates.
  

• Guide content themes, social media direction, and campaign ideas from a business outcome lens.
  
• Ensure all digital touchpoints are on-brand and consistent.
  

• Stay updated on platform changes, tools, and competitor activity.
  
• Test new formats and approaches to keep strategies fresh and effective.

Requirements

• Strong understanding of performance marketing, social media, SEO, content, and analytics.
  
• Proven experience in managing:
  
• Google Ads & Meta Ads
  
• Social media strategy and execution
  
• Basic SEO/Content coordination (you don’t have to be an SEO expert, but should understand the fundamentals).
  
• Solid grasp of tools/platforms such as:
  
• Google Analytics (GA4), Google Tag Manager
  
• Google Ads, Meta Business Manager/Ads Manager
  
• Any CRM, marketing automation, or reporting tools (HubSpot, Zoho, Data Studio/Looker Studio – good to have).
  
• Strong analytical skills with a data-first mindset – comfortable reading dashboards, identifying trends, and making decisions.
  
• Excellent communication & presentation skills – ability to explain digital strategies and performance clearly to clients and leadership.
  
• Strong project management, time management, and multi-tasking abilities across multiple brands/campaigns.
  
• People management skills – ability to guide, mentor, and motivate team members while maintaining accountability.
  
• Certifications like Google Ads, Google Analytics, Meta Blueprint, HubSpot, etc. will be a strong plus.

Benefits

• Opportunity to lead end-to-end digital strategy for diverse brands and industries.
  
• Ownership over media strategy, performance, and brand presence across channels.
  
• Collaborative, growth-focused work culture within a scaling digital agency.
  
• Continuous learning through complex campaigns, new tools, and platform innovations.
  
• Scope to grow into Group Head / Digital Lead / Business Unit Head, managing larger teams, bigger portfolios, and strategic accounts as the agency expands.