Digital Marketing Manager

Job Location : Kolkata

Position : Digital Marketing Manager

Experience : 6 years

Qualifications : BBA/MBA in marketing

Joining : As soon as possible

Skills :

Key Responsibilities (Strategy, Team & Performance)

• Performance Strategy & Budget Ownership:
• Design, own, and execute the end-to-end performance marketing strategy (PPC, Paid Social, Display, Retargeting) to drive CPA, LTV, and Lead Quality targets.
• Responsible for managing and optimizing the entire digital marketing budget for maximum Return on Investment (ROI).
• Team Leadership & Supervision:
• Manage, mentor, and guide a small team of Digital Marketing Executives/Associates
• Conduct goal setting, performance reviews, and skill development for the team to ensure high standards of execution.
• Creative & Content Management:
• Oversee the ideation and creation of all marketing content, ensuring brand consistency and performance optimization.
• MANDATORY: Proficiency in Graphic Designing/Video Editing is essential for final asset review and hands-on work when needed.
• Desirable: Experience in leveraging AI tools to enhance and scale creative asset production.
• Analytics & Optimization:
• Utilize Google Analytics (GA4), CRM, and ad platform data to build dashboards, interpret complex funnels, and provide actionable insights to senior leadership.
• Lead A/B testing and conversion rate optimization (CRO) efforts across landing pages and ad creatives.

Candidate Profile

• Experience: 3+ years in a core Digital Marketing role, with at least 1 year in a supervisory or team lead capacity.
• Expertise: Demonstrable experience in managing large-scale paid media budgets and achieving quantifiable results (CPA, ROAS).
• Technical Proficiency: Expert knowledge of Google Ads, Meta Ads Manager, GA4, and strong proficiency in a Graphic Design tool.
• Skills: Strong analytical aptitude, critical thinking, problem-solving, and leadership ability to motivate a team.

Compensation & Growth

• Salary: Highly competitive and Best in the Industry
• Growth: Climb to leadership positions as the company scales.

Job Type: Full-time

Pay: ₹33,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance

Ability to commute/relocate:

• Salt Lake, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Current Salary
• Notice Period

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 6 years (Preferred)
• Insurance Industry: 3 years (Preferred)
• Google AdWords: 7 years (Preferred)
• Linkedin Ad posting and marketing: 7 years (Preferred)
• Digital marketing: 7 years (Preferred)
• Meta Ad: 7 years (Preferred)
• AI Tools: 7 years (Preferred)
• Graphic Design tool: 7 years (Preferred)

Location:

• Salt Lake, Kolkata, West Bengal (Preferred)

Work Location: In person