Digital Marketing Manager

Position Overview
We are seeking a high-ownership Digital Marketing professional to drive demand generation, brand visibility, and customer engagement across all digital channels. The role requires a data-driven mindset, hands-on execution capability, and a strategic orientation toward scaling revenue.

Key Responsibilities1. Performance Marketing

• Plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn, YouTube, and industry-relevant platforms.
• Own CAC, ROAS, CTR, and conversion funnel performance.
• Scale high-ROI campaigns and eliminate underperforming spends with precision.

2. SEO & Organic Growth

• Lead on-page, off-page, technical SEO, keyword planning, and backlink strategy.
• Improve domain authority, SERP rankings, and organic pipeline.
• Own website traffic growth targets.

3. Content & Creative Strategy

• Drive structured content calendars across video, social, blogs, email, and ads.
• Collaborate with designers for high-impact creatives—reels, motion graphics, ads, product explainers.
• Maintain brand consistency and sharpen brand voice.

4. Social Media Management

• Build strong presence across LinkedIn, Instagram, YouTube, and other relevant platforms.
• Manage engagement, DMs, community interactions, and follower growth metrics.

5. Marketing Automation & CRM Integration

• Design automated workflows for lead nurturing, follow-ups, and retention via tools like Zoho, HubSpot, or similar.
• Implement email marketing, WhatsApp campaigns, and drip sequences.
• Work closely with sales to align MQL → SQL → Opportunity handovers.

6. Analytics & Reporting

• Own dashboards for traffic, leads, conversions, and ROI analytics.
• Track KPIs: Cost per Lead, Conversion Rate, ROAS, Organic Growth, Engagement Rate.
• Publish weekly and monthly performance reports.

7. Website & Landing Page Optimization

• Manage updates, UX improvements, speed optimization, and CRO (A/B testing).
• Build high-converting landing pages for campaigns, events, and product pages.

8. Brand Development & Campaign Execution

• Execute integrated campaigns for product launches, exhibitions, webinars, and partner programs.
• Strengthen digital brand footprint across all customer touchpoints.

Required Skills & Competencies

• Proven experience in performance marketing, SEO, and social media management.
• Strong command over tools: Google Ads, Meta Ads Manager, Google Analytics, Search Console, SEMrush/Ahrefs, Canva/Adobe Suite, Zoho/HubSpot.
• Ability to work under aggressive growth expectations.
• Strong analytical thinking, creativity, and content sense.
• Proficiency in campaign budgeting, forecasting, and KPI management.
• High execution discipline and ability to manage multiple projects in parallel.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Business, or related field.
• 2–5 years of experience in digital marketing (for Executive).
• 5–8 years with team leadership experience (for Manager).

What We Offer

• High-growth environment with cross-functional exposure.
• Ownership-driven culture; your decisions directly impact pipeline and revenue.
• Opportunity to build scalable digital systems from the ground up.
• Competitive compensation + performance-linked incentives.

Job Type: Full-time

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person