Digital Marketing Manager

ABOUT INNS OF AURORA RESORT & SPA:

The iconic Finger Lakes resort, Inns of Aurora Resort & Spa brings the art of restoration to life. Poised at the edge of Cayuga Lake, the Inns of Aurora is a collection of historic estates benevolently restored and united to become a luxury resort standing on 350 acres of bucolic landscape. The Inns of Aurora combines history with modern luxury, layering the spirit of a simpler time with a contemporary approach to wellness, hospitality, and design.

Described as “heaven on earth” by Architectural Digest, the One MICHELIN Key resort invites guests to disconnect from the frenetic pace of modern life. In the timeless remove of Aurora, guests discover compelling wellness and outdoor activities, deeply healing spa treatments, and seasonally inspired cuisine designed to create memories to last a lifetime.

INNS OF AURORA RESORT & SPA CORE VALUES:

While our employees’ skill sets vary greatly from position to position, our core set of values remain the same. As an Inns of Aurora employee, learning and exemplifying these characteristics is a key part to your success. All Inns of Aurora employees are expected to demonstrate the following characteristics as defined in the Inns of Aurora handbook:

• Courage
• Initiative
• Dependability
• Flexibility
• Integrity
• Judgment
• Respect for others

POSITION PURPOSE:

As a direct report of the Director of Marketing and Creative Director, the Digital Marketing Manager is responsible for developing, implementing, and analyzing online marketing strategies to drive website traffic, engagement, and revenue production. The Digital Marketing Manager will manage the budgets of and oversee campaigns across various digital channels, including email marketing, paid digital advertising, and SEO to achieve business objectives, drive brand awareness, and increase booking conversions.

KEY RESPONSIBILITIES:

Strategy Development & Execution

• Support in the direction of the resort’s multichannel paid digital marketing agency to achieve target KPIs
• Manage and execute an evolved email marketing strategy to hit targeted engagement and revenue goals with support from the Senior Designer. This strategy should employ sophisticated audience segmentation, A/B testing, drip campaigns, and logic-based automations
• As a member of the resort’s Revenue Strategy team, assist in the development of creative and compelling promotional offers and supporting material, including the build-out of landing pages and supporting material
• Contribute to the development of the resort’s social media strategy
• Stay current on digital marketing trends, technologies, and best practices

Content Development

• Assist in the maintenance of the resort website, including but not limited to activity calendar listings, blog posts, and special offers
• Manage and audit ongoing SEO work completed by the resort’s digital marketing agency to improve online visibility and increase engagement and revenue production
• Maintain all location listings to ensure information is up-to-date across all platforms, such as Google, TripAdvisor, OpenTable, etc.

Performance Analysis

• Measure, synthesize, and report on website performance on an ongoing basis. Recommend written and visual content and structure optimizations based upon this data, and execute changes at the direction of the Director of Marketing

Requirements

QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, business, or a related field
• Two to five years of experience in a digital marketing or related role
• Hands-on experience with Google Analytics, Meta Business Suite, and SEO tools
• Strong understanding of current digital marketing concepts, strategy, and best practices
• Excellent analytical, organizational, and project management skills
• Creative thinker with strong communication and copywriting skills

PREFERRED SKILLS:

• Experience with Revinate CMS
• Certification in Google Analytics
• Experience in a luxury hospitality setting

Benefits

We are proud to offer outstanding benefits to all of our employees.

Full-time employees, those working 30 hours per week or more on average, are offered competitive medical and dental benefits, as well as generous paid time off packages.

Full-time and part-time employees are eligible to participate in our 401K program and supplementary benefits.

We are particularly proud to offer all of our employees a highly competitive employee discount at all of our lodging and dining properties.