Digital Marketing Manager

Meet Instinct

Instinct Science is an animal health software company that helps the world’s leading veterinary practices deliver exceptional patient care, improve staff efficiency, and minimize team stress and burnout. Our easy-to-use EMR platform acts as the nerve center for veterinarians, veterinary nurses, and support staff alike, fostering seamless collaboration across teams. With our January 2024 acquisition of VetMedux, a company providing trusted education (Clinician’s Brief) and clinical decision support (Standards of Care™, Plumb's) for veterinarians, Instinct has strengthened our commitment to delivering the mission-critical tools veterinary practices need to care for their patients at the highest level and with the best outcomes.

We’re fueled by compassion! Our team, our customers, and their patients and animal owners matter immensely to us. We put the Customer First; Act with Grace, Not Teeth; Do the Right Things for the Right Reasons; and know that Excellence is in our DNA.

If these values speak to you, you might be a good fit for our Digital Marketing Manager job.

A Sneak Peek of Your Role

This job, and the team at Instinct, is remote.

Instinct Science has an immediate opening for an experienced, passionate Digital Marketing Manager to develop, deploy, and manage innovative online strategies, ensuring our message remains consistent and engaging. You will produce high-quality online content that engages prospects and builds brand recognition. This role requires cross-functional collaboration with marketing, sales, product, and services teams.

In this position, you will be accountable for growth in website traffic, website engagement, inbound lead targets, conversion rates, and sales pipeline creation. A successful candidate will be well-versed in strategic communications and managing activities such as web strategy, editorial content development, SEO, and AI search best practices.

This position requires a hands-on individual who can take projects from concept to implementation, and the candidate should have a proven track record of developing digital marketing campaigns in a B2B SaaS environment.

What You’ll Do ‍

• Management of corporate websites, including strategy, messaging, and lead generation
• Give direction to external agencies and developers (as needed) to optimize the website back-end and improve site performance
• Working collaboratively with marketing, product, sales, and services teams on content and digital marketing strategies to optimize website traffic and lead conversion rates
• Execute SEO and AI search keyword strategies to rank highly for high-priority terms
• Collaborate on an editorial strategy to produce high-value content for Instinct web properties
• Track website KPIs and product reporting to monitor the effectiveness of digital marketing

Who You Are ‍

• Must Haves:
  • A minimum of 3-5 years of experience managing websites and digital marketing programs
  • Experience working in a fast-paced B2B SaaS growth environment
  • Expertise in SEO and AI search optimization
  • A track record of developing digital content strategies that increase traffic, audience engagement, and sales pipeline
  • Experience managing websites – including working with WordPress sites, Figma mockups, and external web development teams
  • Strong writing, editing, and proofreading skills, including the ability to present concepts
  • Ability to combine strategic thinking with solid implementation skills
  • Strong knowledge and understanding of current trends in digital media
  • Proficient in using AI tools for content optimization
• Preferred:
  • Experience with Hubspot CRM
  • Experience working with multiple properties

How Instinct will Care about YOU

• We offer a supportive and caring work environment.
• We are transparent, open, honest, and empathic, both internally and externally.
• We pay our team well.
• We offer medical, dental and vision benefits and 401K with match.
• We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays.
• We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.
• We provide all-expense-paid time throughout the year together, including at our annual retreat.

The compensation range for this role is $90,000 - $115,000. Actual compensation will be determined through a variety of factors including the candidate's skills, qualifications, and experience.

Instinct is an equal opportunity employer committed to equality and providing a pleasant work environment free from harassment or discrimination in any form. All employees will be treated equally without regard to race, color, religion, sex, sexual orientation, gender identity, family or parental status, national origin, ancestry, veteran, or disability status.

If you require accommodations throughout any part of the pre-employment process, please contact our People team at peopleteam@instinct.vet

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