Digital Marketing Manager

We are looking for a Digital Marketing Manager who has strong hands-on experience in YouTube, Google Ads, Meta (Facebook & Instagram) Ads, and overall digital growth strategy. The candidate should be data-driven, creative, and capable of scaling online student acquisition for educational products (online & offline).

Key Responsibilities1. Paid Marketing & Performance Ads

• Plan, execute, and optimize Google Ads (Search, Display, YouTube)
• Manage Meta Ads (Facebook & Instagram) campaigns for lead generation and branding
• Control ad budgets, CPL, ROAS, and conversion tracking
• A/B testing of creatives, landing pages, and funnels

2. YouTube & Video Marketing

• Growth strategy for YouTube channel (organic + paid)
• Content planning in coordination with academic & content teams
• Optimize video titles, descriptions, thumbnails, CTR, and watch time
• Run YouTube Ads for course promotions & brand awareness

3. Social Media Marketing

• Manage platforms like Instagram, Facebook, LinkedIn, Twitter/X
• Content calendar planning (posts, reels, stories, carousels)
• Collaborate with designers and video editors
• Build brand authority and community engagement

4. SEO & Website Optimization

• On-page & basic technical SEO understanding
• Keyword research for courses, exams, and educational content
• Work with content team to improve organic traffic
• Optimize landing pages for lead conversion

5. Analytics & Reporting

• Use Google Analytics, Meta Business Manager, Google Ads Dashboard
• Track leads, conversions, funnel performance, and retention
• Weekly & monthly performance reports with insights and action plans

6. Campaign Planning & Product Launch

• Plan digital campaigns for:
• New course launches
• Test series
• Offline admissions
• Free webinars & mentorship sessions
• Coordinate with sales/counselling team for lead quality & follow-ups

Required Skills & Qualifications

• Strong knowledge of:
• Google Ads
• Meta Ads
• YouTube Marketing
• Google Analytics
• Experience in Education / Coaching / EdTech domain (preferred)
• Understanding of lead generation & conversion funnels
• Ability to manage agencies/vendors if required
• Good communication & team coordination skills

Preferred Candidate Profile

• Has worked with UPSC / MPSC / NEET / JEE / Competitive Exam brands
• Understands student mindset & admission cycles
• Data-driven + creative thinker
• Can handle pressure during launches and admission seasons

Job Type: Full-time

Pay: ₹15,040.65 - ₹25,000.00 per month

Work Location: In person