Digital Marketing Manager

Job Description: Digital Marketing Specialist (3–5 Years Experience)

Position: Digital Marketing Specialist / Executive

Experience: 3–5 years

Location: Ravindrapuri Rd Bhelupur, Varanasi,

Department: Marketing

Location: [On-site/Remote/Hybrid]

Employment Type: Full-time

About the Role

We are looking for an experienced and data-driven Digital Marketing Specialist with 3–5 years of hands-on experience in planning, executing, and optimizing digital marketing strategies. The ideal candidate should be proficient in paid ads, SEO, social media management, analytics, and content strategy.

Key Responsibilities1. Performance Marketing (PPC)

• Plan, run, and optimize campaigns on Google Ads, Meta Ads and other paid platforms.
• Conduct A/B testing, manage budgets, and improve key metrics (CPC, CTR, CPA, ROAS).
• Create and optimize landing pages for lead generation.

2. Social Media Strategy

• Develop and implement social media strategies across platforms: Facebook and Instagram.
• Monitor engagement and maintain a consistent brand voice.
• Coordinate with designers for creatives and video content.

3. SEO & Website Optimization

• Perform keyword research, technical SEO audits, and content optimization.
• Develop link-building strategies and track organic performance.
• Work with developers or website team to ensure SEO-friendly structures.

4. Content & Campaign Management

• Plan and manage content calendars for social media, blogs, emails, and ad campaigns.
• Develop marketing copy for landing pages, ads, and product communications.

5. Email Marketing & Automation

• Run targeted email campaigns, nurture flows, and automation sequences.
• Monitor open rates, CTR, and conversion performance.

6. Reporting & Analytics

• Track, analyze, and report performance across all digital channels.
• Use tools like Google Analytics, Google Tag Manager, Search Console, and CRM dashboards.
• Provide insights and recommendations for continuous improvement.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of proven experience in digital marketing.
• Strong knowledge of SEO, SEM, PPC, Social Media Marketing, and Analytics.
• Hands-on experience with:
• Google Ads & Meta Ads Manager
• Google Analytics (GA4) & Search Console
• SEO tools (Ahrefs, SEMrush, Moz)
• Excellent analytical skills and ability to interpret data.
• Strong communication, creativity, and project management abilities.

What We Offer

• Competitive salary with performance-based incentives.
• Opportunities for professional development and certifications.
• Creative and supportive work environment.
• Growth path to senior digital marketing roles.

Job Type: Full-time

Pay: ₹14,411.48 - ₹30,481.49 per month

Work Location: In person