Digital Marketing Manager

Key Roles & Responsibilities:

1) Digital Campaign Management:

• Build and manage performance campaigns across multiple platforms (Google, Meta, Snapchat, TikTok, Twitter, Amazon)
• Continuously optimize campaigns to increase conversions and reduce costs
• Develop A/B testing strategies and analyze test outcomes

2) Data Analysis & Performance Enhancement:

• Monitor daily, weekly, and monthly performance indicators
• Analyze campaign data using analytics tools (GA4, GTM, Data Studio, Pixels)
• Extract accurate insights to improve results and support decision-making

3) Budget & Goal Management:

• Allocate budgets across channels based on performance
• Create monthly spending plans aligned with marketing objectives
• Ensure the highest possible ROI while maintaining customer quality

4) Cross-Functional Collaboration:

• Collaborate with content, technical, and sales teams to ensure a high-quality full funnel
• Provide recommendations to improve landing pages, user experience, and conversion paths

5) Reporting & Documentation:

• Prepare professional performance reports for executive management
• Stay updated on new trends and developments in advertising and digital tools
• Ensure compliance with advertising policies for each platform

Job Type: Full-time