Digital Marketing Manager

About the Role

We are seeking a creative and strategic Content Writer & Digital Marketer who can produce high-quality content and execute effective digital marketing campaigns. You will be responsible for crafting engaging content, boosting our brand presence, generating leads, and managing performance-driven marketing initiatives across multiple platforms.

Key ResponsibilitiesContent Writing

• Write blogs, website content, landing page copy, email newsletters, case studies, and social media posts
• Conduct keyword research and implement SEO best practices
• Create content calendars and maintain consistent brand voice
• Work with design and marketing teams to develop creative content ideas
• Edit, proofread, and ensure content quality and accuracy

Digital Marketing

• Manage social media accounts (Instagram, LinkedIn, Facebook, etc.)
• Plan and execute lead-generation campaigns
• Run and optimize paid ads (Meta, Google Ads preferred)
• Track performance through analytics tools (GA4, Search Console, Meta Insights)
• Build and manage marketing funnels (awareness → engagement → conversion)
• Increase brand visibility and drive targeted traffic
• Manage email marketing campaigns using tools like Mailchimp, SendinBlue, etc.

SEO & Branding

• On-page & off-page SEO
• Optimize website performance for ranking and visibility
• Competitor analysis and keyword strategy planning
• Work closely with the design team for creatives, reels, and ads

Skills Required

• Strong writing skills in English (grammar, clarity, storytelling)
• SEO knowledge (keywords, on-page optimization, content clusters)
• Social media marketing (organic + paid)
• Ability to write technical and non-technical content
• Understanding of PPC campaigns (Google Ads, Meta Ads)
• Familiarity with marketing tools: Canva, HubSpot, Semrush/Ahrefs (optional)
• Creativity, consistency, and time management

Preferred Qualifications

• Experience working with IT companies or SaaS companies
• Knowledge of website analytics and performance tracking
• Ability to plan campaigns independently
• Portfolio of published blogs, posts, or marketing campaigns

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person