Digital Marketing Manager

NAAS Digital is a forward-thinking digital agency dedicated to helping brands scale through strategic marketing, performance-driven campaigns, and world-class digital experiences. We partner with clients across industries and markets, delivering holistic solutions across the digital ecosystem. We are now looking for a highly skilled Digital Marketing Manager with strong strategic, creative, and technical capabilities to join our growing team.

Role Overview

The Digital Marketing Manager will lead the planning, execution, optimization, and reporting of digital campaigns across all major channels. This person must have a 360° understanding of digital marketing—from social media and SEO/SEM to content strategy, user experience, and web development fundamentals. The role requires both strategic thinking and hands-on execution, with the ability to collaborate effectively with designers, developers, content creators, and clients.

Key ResponsibilitiesDigital Strategy & Execution

• Develop and implement full-funnel digital marketing strategies aligned with client goals and KPIs.
• Plan and manage campaigns across social media, search engines, email, and other performance channels.
• Lead the end-to-end execution of digital marketing initiatives, ensuring timely delivery and performance optimization.

Social Media Marketing

• Create and manage organic and paid social media strategies across platforms (Meta, Instagram, TikTok, LinkedIn, etc.).
• Oversee content calendars, brand messaging, and community engagement.
• Analyze performance metrics and optimize content to maximize reach and engagement.

SEO & SEM

• Conduct keyword research, competitor analysis, and website audits.
• Manage Google Ads campaigns (Search, Display, Performance Max) and optimize for conversions.
• Collaborate with the content and development teams to improve on-page SEO, site performance, and search visibility.
• Monitor analytics and generate detailed performance reports.

UI/UX & Web Collaboration

• Work closely with design and development teams to ensure websites and landing pages follow best practices for UX, conversion optimization, and SEO.
• Provide strategic input on user flows, wireframes, and page structure to enhance performance and engagement.
• Understand the fundamentals of web design, CMS platforms, and analytics tools to support project delivery.

Client & Project Management

• Act as the primary point of contact for clients on digital marketing initiatives.
• Translate client objectives into actionable plans and measurable KPIs.
• Present reports, insights, and recommendations with clarity and confidence.
• Collaborate cross-functionally to ensure seamless campaign execution.

RequirementsSkills & Experience

• 3–5+ years of proven experience in digital marketing, preferably in an agency environment.
• Strong knowledge of performance marketing, social media, SEO/SEM, and analytics.
• Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, Search Console, and similar tools.
• Basic understanding of UI/UX principles and how they influence digital performance.
• Familiarity with web design/development concepts (WordPress, Shopify, landing page builders, etc.).
• Excellent communication, leadership, and client management skills.
• Ability to manage multiple projects and deadlines simultaneously.

Bonus Skills

• Experience with marketing automation and CRM platforms.
• Knowledge of content marketing and copywriting best practices.
• Certifications in Google Ads, Analytics, or Meta BluePrint.
• Strong analytical thinking and creative problem-solving abilities.

What We Offer

• Opportunity to work with diverse brands and industries.
• A collaborative, innovative agency culture.
• Growth opportunities and continuous learning.
• Competitive compensation based on experience.
• Flexible working environment.

Job Type: Full-time