Digital Marketing Manager

Skills focus on leveraging social media platforms to identify, cultivate, and close new business opportunities, as

well as nurture client relationships and build brand authority.

This role essentially bridges the gap between marketing communications and sales growth.

The primary duties blend traditional business development goals with modern digital strategy

Business Growth & Lead Generation

Identify and Qualify Leads: Actively research and identify potential new clients, partners, and business

opportunities using social listening, platform analytics, and industry trends.

Relationship Building: Initiate and nurture relationships with prospects, influencers, and key stakeholders

through targeted engagement on platforms like LinkedIn, Twitter, and industry-specific communities.

Strategy Alignment: Develop business development strategies that specifically utilize social media to support

sales pipelines, drive traffic to relevant landing pages, and generate marketing-qualified leads (MQLs).

Sales Support: Work closely with the sales team to transition warm leads generated via social media and

provide social context for outreach and follow-up.

Partnerships: Seek out potential strategic alliances or co-marketing opportunities on social media to expand

market reach.

Social Media Strategy & Execution

Content Strategy: Plan, create, curate, and schedule high-quality, relevant content (text, images, video)

specifically designed to attract and educate prospective business clients.

Brand Authority: Establish and maintain a consistent, professional, and authoritative brand voice across all

relevant platforms.

Community Management: Actively monitor social channels for mentions, industry conversations, and relevant

discussions. Engage with the audience in a way that provides value and positions the brand as a thought

leader.

Campaign Management: Plan, execute, and manage targeted paid social media campaigns (e.g., LinkedIn

Ads, Facebook Lead Generation ads) to achieve specific business development goals.

Reputation Management: Proactively manage the company’s online reputation, especially by professionally

addressing feedback or inquiries from potential and existing clients.

Essential Skills & Qualifications

Experience: Proven work experience in a combined or related role, such as Business Development, Sales, or

Social Media Marketing/Management.

Platforms: Deep, up-to-date knowledge of major social media platforms, their algorithms, and best practices

for B2B lead generation.

We are looking for Freshers / Experienced with proven projects,

Kindly apply for a walkin interview . All the best.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person