Digital Marketing Manager

Job Summary:
We are seeking an experienced Digital Marketing Manager to drive brand visibility, lead generation, and revenue growth through performance-driven digital strategies. The ideal candidate will have hands-on experience in B2B marketing, demand generation, paid campaigns, content distribution, and marketing automation, and be capable of executing end-to-end digital marketing initiatives that align with business goals.

Key Responsibilities:

Strategy & Planning

• Develop and implement comprehensive digital marketing strategies aligned with organizational objectives.
• Own the digital marketing roadmap for brand awareness, lead generation, and conversions.
• Plan and manage monthly, quarterly, and annual marketing budgets.

Performance & Growth Marketing

• Manage and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and YouTube.
• Drive MQLs, SQLs, and pipeline revenue through performance marketing.
• Analyze and optimize CAC, CPL, ROI, CTR, and conversion metrics continuously.

Content & Brand Marketing

• Collaborate with product, sales, and leadership teams to create blogs, whitepapers, case studies, website content, landing pages, email campaigns, and newsletters.
• Ensure consistent brand messaging across all digital channels.

SEO, Website & Analytics

• Own and execute SEO strategy (on-page, off-page, and technical SEO).
• Improve website traffic, engagement, and conversion rates.
• Track performance using Google Analytics, Search Console, and CRM tools.

Marketing Automation & CRM

• Implement and manage marketing automation workflows.
• Align lead nurturing and scoring strategies with sales.
• Maintain clean data and accurate reporting dashboards.

Social Media & Community

• Build and maintain a strong presence on LinkedIn, Twitter/X, and YouTube.
• Manage both organic and paid social campaigns.
• Represent the brand voice across all platforms.

Team & Vendor Management

• Manage agencies, freelancers, and vendors.
• Mentor junior marketers and interns.
• Coordinate cross-functional marketing initiatives.

Required Skills & Qualifications

• 6-9 years of experience in digital marketing, preferably in B2B SaaS or tech.
• Strong expertise in performance marketing, paid ads, SEO, and content marketing.
• Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, Google Analytics, Search Console, CRM, and marketing automation tools.
• Excellent communication, stakeholder management, and analytical skills.

Preferred Qualifications

• Experience marketing AI, SaaS, or enterprise technology products.
• Experience working with sales-driven organizations.
• Familiarity with ABM (Account-Based Marketing).
• Experience in startups or scale-ups.

What We Offer

• Opportunity to build and scale a global tech brand.
• High ownership and decision-making power.
• Competitive salary with performance incentives.
• Fast-growing, innovation-driven environment.

hr@intozi.io

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹75,000.00 per month

Benefits:

• Provident Fund

Work Location: In person