Digital Marketing Manager

Job Summary:

We are looking for a Digital Marketing Manager from Real Estate / Construction Domain, who is responsible for planning, implementing, and managing digital marketing strategies to enhance brand awareness, drive online traffic, and generate leads for the company.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies that align with the company's business objectives.
• Set measurable goals for each campaign to assess performance and impact on growth.
• Plan and manage digital marketing campaigns, including pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and SEO/SEM strategies.
• Oversee the budget allocation for digital marketing activities and optimize spending based on performance metrics.
• Collaborate with content creators and designers to develop high-quality content, including blogs, videos, infographics, and social media posts.
• Manage the company's website content to ensure it is optimized for search engines and user experience.
• Improve website traffic through search engine optimization (SEO) techniques, including keyword optimization, link building, and content strategy.
• Manage search engine marketing (SEM) campaigns, including Meta Ads and Google Ads, to drive paid traffic to the website.
• Develop and implement social media strategies to enhance brand visibility and engage with the target audience.
• Monitor social media trends, track performance metrics, and report on the effectiveness of social media campaigns.
• Track and analyze website traffic, campaign performance, and digital marketing metrics using tools like Google Analytics, social media insights, and other analytics platforms.
• Prepare regular reports for management, providing insights into the effectiveness of digital marketing initiatives and recommendations for improvements.
• Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Stay updated with industry trends, digital marketing best practices, and emerging technologies.
• Conduct competitor analysis to identify opportunities for growth and improvement.

Qualifications and Skills:

• Bachelor's degree in marketing, business administration, communications, or a related field. A master's degree is a plus.
• Minimum 5 years of experience in digital marketing or a similar role, with a proven track record of managing successful campaigns.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEO tools).
• Strong understanding of current digital marketing trends, best practices, and techniques.
• Strong interpersonal skills and communication skills.
• Candidates from a real estate background are most preferable.

Job Type: Full-time

Work Location: In person