Digital Marketing Manager

Digital Marketing Manager- Medical Devices | Ankara, Turkey (On-site)

Drive Digital Excellence for Life-Changing Medical Technology

Oruba is seeking a versatile Digital Marketing Manager to own our entire digital marketing ecosystem and accelerate our global expansion through data-driven, multi-channel marketing strategies.

About Oruba

We are pioneers transforming patient care through operator-free point-of-care medical devices. At Oruba, we design and manufacture smart medical devices that make clinical work cleaner, faster, and easier. Like Oruflow, the self-cleaning, operator-free uroflowmeter, and Inalys, the cupless and effortless real-time urine analyzer.

With 35 passionate team members based in Ankara, we're ready to amplify our digital presence across global healthcare markets. We need a marketing leader who can buildand execute strategies that reach urologists, hospital administrators, and medical distributors worldwide.

About the Role

We are seeking an experienced and versatile Digital Marketing Manager to lead and execute our full-spectrum digital marketing initiatives. This role is critical to building brand awareness, generating qualified leads, and supporting our global distributor network. You will be responsible for content creation, paid advertising, SEO, email marketing, and event promotion across multiple languages and markets.

Reporting directly to the CEO, you will have significant autonomy to shape our digital presence and drive measurable growth. This is an excellent opportunity for a hands-on marketing professional who thrives in a fast-paced, innovative environment.

Key Responsibilities

Content Creation & Management

• Develop and execute social media content strategies across LinkedIn, Instagram, Facebook, and other relevant platforms
• Create engaging blog content that educates healthcare professionals, supports SEO goals, and establishes thought leadership
• Design and write compelling newsletter campaigns to nurture leads and engage existing customers and distributors
• Collaborate with product teams to translate technical features into compelling marketing messages
• Produce case studies and success stories from hospitals using our devices

SEO & Website Optimization

• Implement multi-language SEO strategies including keyword research, meta descriptions, title tags, and content optimization for English, Turkish, and other target markets
• Drive website conversion rate optimization (CRO) through A/B testing, landing page optimization, UX improvements, and speed optimization Implement tracking and analytics across all digital touchpoints
• Build landing pages optimized for different markets and customer segments
• Monitor and analyze website performance using Google Analytics, Search Console, and other tools; report on KPIs and recommend improvements

Paid Advertising

• Create and optimize Google Ads campaigns in multiple languages targeting healthcare keywords
• Manage LinkedIn Ads campaigns reaching hospital decision-makers and medical professionals
• Develop retargeting strategies for website visitors and engaged prospects
• Continuously test and refine ad creative, targeting, and bidding strategies to maximize ROI
• Manage advertising budgets and provide regular performance reports with actionable insights

Email Marketing & Lifecycle Campaigns

• Design and implement multi-language lifecycle email campaigns for lead nurturing, onboarding, retention, and re-engagement
• Segment audiences and personalize messaging based on buyer journey stage, geography, and behavior
• Set up and maintain marketing automation workflows using platforms such as HubSpot, Mailchimp, or similar tools

Event Marketing

• Coordinate and promote company participation in medical trade shows, conferences, and webinars(e.g., MEDICA, Arab Health, local medical congresses)
• Develop pre-event, during-event, and post-event marketing campaigns to maximize lead generation and brand exposure
• Manage event logistics coordination with marketing agencies and internal teams

Requirements

• +5 years of experience in digital marketing, growth marketing, or a similar role
• Proven track record of managing paid advertising campaigns (Google Ads, LinkedIn Ads) with demonstrable ROI
• Strong content creation skills with experience writing for B2B audiences
• Solid understanding of SEO principles and hands-on experience with technical SEO, on-page optimization, and content SEO
• Experience with email marketing platforms and marketing automation (N8N, Mailchimp, Active Campaign, or similar)
• Proficiency in Google Analytics, Google Tag Manager, and conversion tracking setup
• Excellent written and verbal communication skills in English (native or near- native level)
• Turkish language proficiency (native or fluent)
• Data-driven mindset with strong analytical skills and attention to detail
• Self-starter who can work independently and manage multiple projects simultaneously
• Based in or willing to relocate to Ankara for full-time, on-site work

Nice to Have

• Experience in healthcare, medical devices, or B2B technology industries
• Additional language skills (German, Arabic, Spanish, or Russian) are a significant plus
• Basic graphic design skills (Canva, Adobe Creative Suite)
• Experience with Framer CMS and basic HTML/CSS
• Familiarity with Odoo CRM
• Experience supporting international distributor networks or channel marketing
• Familiarity with ABM (Account-Based Marketing) strategies
• Certifications in Google Ads, HubSpot, or similar platforms

What We Offer

• Competitive salary commensurate with experience
• Opportunity to shape the digital marketing function at a growing MedTech company
• Direct collaboration with senior leadership and cross-functional teams Exposure to international markets and the global healthcare industry Professional development opportunities and continuous learning Budget for marketing tools and software subscriptions
• The chance to market truly innovative medical technology that improves patient care

How to Apply

If you're a versatile marketer who gets excited about both creative content and conversion metrics, can juggle multiple campaigns in different languages, and wants to help transform global healthcare, we want to hear from you.

This isn't just another marketing role - you'll be building the digital foundation for how innovative medical technology reaches healthcare providers worldwide.

To Apply: Send your CV and either:

• A briefcase study (max300 words) of a multi-channel campaign you've run, OR
• Your 90-day action plan for Oruba's digital marketing (bulletpoints welcome) We'll be impressed if you show us you've already researched our digital presence! We look forwardto hearing from you!