Digital Marketing Manager

A digital marketer for a coworking space company is responsible for developing and implementing online strategies to drive brand awareness, generate leads, and foster community engagement. The role requires a blend of creativity, analytical skills, and proficiency in various digital platforms to attract and retain members. Digital Marketer Job DescriptionJob Title: Digital Marketing Specialist / Executive (Coworking Space)Location: [City, State/Region] (Hybrid/Remote options often available) Company Overview:
[Your Company Name] provides flexible and professional workspace solutions, including open seats, private offices, and meeting rooms, designed to meet the needs of freelancers, entrepreneurs, and growing businesses. Our mission is to foster a productive and collaborative community environment. Job Overview:
We are seeking a results-driven Digital Marketer to join our team and spearhead the development and execution of innovative digital marketing strategies to increase our online visibility, drive website traffic, and generate qualified leads for our coworking spaces. Key Responsibilities:

• Strategy and Campaign Management: Plan, execute, and manage comprehensive digital marketing campaigns across various channels (SEO, SEM, email, social media, display advertising).
• Content Creation and Optimization: Create compelling and engaging content for social media posts, blogs, email newsletters, and website pages, ensuring all content is optimized for search engines (SEO).
• Social Media Management: Manage and grow the company's social media presence across platforms like Facebook, Instagram, Twitter, and LinkedIn, including content scheduling, community engagement, and monitoring.
• Paid Advertising (PPC): Manage and optimize paid advertising campaigns on platforms such as Google Ads and Meta Ads to drive targeted traffic and generate leads efficiently.
• Performance Analysis and Reporting: Monitor and analyze the performance of all digital marketing efforts using tools like Google Analytics, track key performance indicators (KPIs), and use data-driven insights to optimize campaigns and maximize ROI.
• Lead Generation and Conversion: Develop and implement strategies to capture leads through optimized landing pages and conversion funnels, working closely with the sales team to ensure alignment.
• Market Research: Conduct market and competitor analysis to identify industry trends, new growth opportunities, and audience insights to inform future strategies.
• Collaboration: Work collaboratively with the design, content, sales, and community management teams to ensure cohesive messaging and a seamless user experience across all touchpoints.

Qualifications and Skills:

• Experience: Proven work experience (e.g., 2+ years) in a digital marketing role, with demonstrable experience in managing SEO/SEM, email, and social media campaigns.
• Technical Proficiency: Strong knowledge of website analytics tools (e.g., Google Analytics, Search Console) and marketing automation platforms (e.g., HubSpot, Mailchimp).
• Creative and Analytical Balance: A dual-minded approach that is both highly creative in devising engaging content and analytical in interpreting data to make informed decisions.
• Communication: Excellent written and verbal communication skills, with the ability to craft persuasive copy and collaborate effectively with diverse teams.
• Adaptability: The digital landscape is fast-paced; the ability to stay updated with the latest trends and technologies is crucial.
• Education: A Bachelor's degree in Marketing, Communications, Business, or a related field is typically preferred.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person