Digital Marketing Manager

• Develop and Implement Digital Marketing Strategies: Craft comprehensive plans aligned with brand goals, sales objectives, and customer segments.
• Manage Digital Marketing Campaigns: Handle the full cycle of campaigns across search engines, paid ads, email outreach, social platforms, and banner placements.
• Analyze Marketing Metrics: Track KPIs like CTR, CPL, CAC, and ROAS to refine campaign performance and channel efficiency.
• Lead and Collaborate with Teams: Guide content writers, designers, and analysts while coordinating across sales, design, and product functions.
• Budget Management: Own digital marketing budgets and make spending decisions based on ROI projections and past campaign data.
• Stay Updated with Industry Trends: Actively track emerging , consumer behavior changes, and marketing best practices.
• Optimize Website and User Experience: Work with developers and designers to improve UX, increase time on site, and drive conversions.
• Oversee Content Strategy: Define content goals, plan editorial calendars, and guide asset production to support digital efforts.
• Manage Social Media Presence: Handle platform-specific strategies, monitor engagement, and ensure brand consistency across channels.
• Coordinate with External Partners: Liaise with ad agencies, tech vendors, and freelancers to expand reach and execute complex campaigns.
• Conduct Market Research: Study consumer preferences, run competitive analyses, and identify gaps for targeted digital initiatives.
• Ensure Compliance and Data Protection: Uphold legal standards and privacy policies while handling customer data and ad tracking.
• Manage Special Campaigns and Influencer Initiatives: Plan contests, giveaways, and influencer partnerships to build reach and brand affinity.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid time off

Work Location: In person