Digital Marketing Manager

The Digital Marketing Manager supports the organization’s marketing and communications efforts by executing digital content and campaigns that grow awareness, engagement, and community connection. This position is responsible for day-to-day content creation and publishing — including social media, email, and video — and supports broader digital strategies developed with marketing leadership. The role is highly task-oriented and collaborative, with opportunities to contribute ideas and creative direction aligned to YMCA values.

Essential Functions:

• Social Media Management

o Manage content calendar, scheduling, posting, and engagement across YMCA Houston’s social media channels.

o Create mission-aligned content that supports programs, events, campaigns, and member engagement.

• Video & Multimedia Content Creation

o Capture, edit, and publish short-form videos for use across social and digital channels.

o Develop visual assets such as graphics, reels, and animations to support storytelling and campaign needs.

• Email & Digital Campaign Support

o Build and schedule emails using templates and digital tools.

o Assist with segmentation, scheduling, and list management to support targeted outreach.

• Website & SEO Support

o Help update and maintain web content in alignment with SEO best practices.

o Monitor for accuracy, accessibility, and consistency in voice and format.

• Digital Analytics & Trends

o Monitor digital metrics (e.g., engagement, open rates, traffic) and provide insights.

o Stay current with industry trends and evolving best practices in digital media.

• Cross-Team Collaboration

o Partner with program, membership, and development teams to collect stories, visuals, and messaging.

o Work with internal and external partners to ensure brand consistency and mission alignment.

• Adhere to best practices and processes for internal/external communications keeping in line with Association branding standards

YMCA Culture & Cause Expectations

Our mission and core values are brought to life by our culture. It’s who are, who we aspire to be and how we show up every day. We are cause driven. We don’t just show up, we show up with purpose. As a cause driven leader, you are expected to be:

Welcoming-Accept neighbors eagerly, warmly, hospitably, and as equal participants.

Nurturing-To care for, support, and help develop through encouragement.

Hopeful-Take an optimistic or positive view of future outcomes.

Determined-To devote full strength and concentrated attention to the cause.

Genuine–To be honest and open in relationships with others.

YMCA Competencies (Team Leader):

Mission Advancement: Models and teaches the Y’s values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fund-raising.

Collaboration: Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.

Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.

Personal Growth: Shares new insights. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology

Qualifications:

• Bachelor’s degree in digital media, marketing, communications, or related field preferred.

• 2–5 years of experience in digital marketing, content creation, or communications.

• Demonstrated experience managing social media accounts and publishing tools.

• Proficiency with design and editing tools (e.g., Canva, Adobe Creative Suite, video editing software).

• Strong writing and editing skills, including familiarity with AP Style.

• Attention to detail, accuracy, and thoroughness.

• Experience managing email campaigns and updating website content.

• Highly organized, able to manage multiple projects and timelines.

• Collaborative and solutions-focused with a passion for community-building.

• Strong understanding of AI tools and their use in creating business efficiencies.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

LANGUAGE SKILLS

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

COMPUTER LITERACY

Skills are essential in all of the Microsoft Office applications including Word, Excel, and PowerPoint. Ability to use these programs to lighten workload, develop reports and to automate procedures. Ability to diagnose basic PC problems and to communicate those problems is very important.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, walk, sit and talk or hear. The employee must occasionally lift and/or move up to 25 pounds.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

TRAVEL

Travel is primarily local between assigned centers during the business day, although some out-of-area and overnight travel may be requested.

The YMCA of Greater Houston provides Equal Employment Opportunities for employment to all employees and applicants, including disability and protected veteran status.