Digital Marketing Manager

'Company Overview'
'Iconic Roofing & Exteriors is a trusted Exterior contractor dedicated to delivering high-quality Exterior solutions for residential and commercial clients. We pride ourselves on craftsmanship, reliability, and customer satisfaction.'
'Summary'
'We are seeking a talented Digital Marketing Manager to lead our online marketing efforts from our office in the United States. This role is vital in enhancing our digital presence, attracting new clients, and supporting our company's growth through innovative marketing strategies.'
'Responsibilities'
' Develop and implement comprehensive digital marketing strategies tailored to the construction industry.

• Manage and optimize SEO campaigns to improve online visibility.
• Oversee social media platforms to engage with potential clients and showcase completed projects.
• Create compelling content for websites, blogs, and social media channels.
• Analyze website traffic and campaign performance using Google Analytics and other tools.
• Coordinate with external agencies for advertising campaigns on Google Ads and Facebook.
• Monitor industry trends to keep marketing efforts innovative and competitive.
• Collaborate with sales and operations teams to align marketing initiatives with business goals.'
• 'Qualifications'
• '
• Proven experience in digital marketing, preferably within the construction or related industries.
• Strong knowledge of SEO tools, Google Ads, Google Analytics, and content management systems.
• Excellent copywriting and content creation skills.
• Proficiency in social media management and advertising platforms.
• Ability to analyze data to inform strategic decisions.
• Creative mindset with a focus on results-driven campaigns.
• Bachelor’s degree in Marketing, Business, or related field is preferred.'

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person