Digital Marketing Manager

Who We Are

Oncourse Home Solutions (OHS) is a people-centric, $500M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.8+ million customers across the U.S. Our mission is to create lasting value for our customers and our partners by helping homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to our customers and our partners by becoming the most trusted and reliable home solutions organization in the market. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.

As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home we protect critical aspects of home function such as plumbing, heating and cooling, appliances, power surges, hot water heater, and interior electrical. Outside the home we provide protection for critical lines (water, gas, wells, sewers, electric and septic). We primarily go to market B2B2C, partnering mostly with water/gas/electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water/gas/electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an ‘Oncourse SUPER’—Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers and partners don’t have to.

As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.

Position Summary

The Digital Marketing Manager will oversee and optimize all digital growth/paid channels to drive sustainable, efficient customer growth for Oncourse. This role executes strategy, day-to-day execution, forecasting, and experimentation across SEM, social, programmatic, SEO and other key digital growth initiatives. The manager partners closely with analytics and cross-functional teams to evolve tracking, attribution, creative performance, and landing page conversion. They will design and scale hypothesis-driven tests, manage substantial budgets against CAC and volume goals, and communicate clear, compelling insights to leadership. This is a high-ownership role suited for a digital marketer who thrives in fast-moving environments and wants to shape the next era of Oncourse’s digital growth.

Located at our office in Naperville, our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model (T-TH in office and M & F remote) is required.

Responsibilities include but are not limited to:

• Own strategy, execution, and optimization for all paid channels including SEM, social, programmatic, etc.

• Track and forecast monthly spend, aligning to CAC targets and aggressive volume goals.

• Drive other key digital growth initiatives as defined.

• Build and run structured, hypothesis-driven tests across messaging, audiences, bidding, and landing experiences.

• Lead technical and content-driven SEO initiatives to grow organic visibility and conversion, including optimization toward LLMs.

• Lead performance reporting, insights, and communications to leadership.

• Maintain weekly and monthly forecasts for spend, CAC, and sales volume.

• Partner with analytics to evolve tracking, attribution, and funnel visibility.

• Work with Product, Creative, CRM, and Operations to ensure cohesive, conversion-focused user experiences.
• Manage vendor/agency relationships and ensure accountability to performance.
• Collaborate with content, product, partnership and other teams to prioritize paid creative needs.

We're Excited if this is You!

Experience and Qualifications of the Role:

• 4+ years of hands-on experience managing paid media campaigns across search and social platforms, with proven ability to scale performance.

• Track record of driving efficiency and growth through strategic budget management, including oversight of multi-million-dollar media investments and optimization toward CAC and ROI goals.

• Expertise in SEO strategy development, leveraging data-driven insights to guide keyword and content decisions, utilizing advanced tools (e.g., SEMrush, Moz), and partnering with technical teams to implement site-level improvements.

• Proficiency in conversion optimization and experimentation, including landing page design, A/B testing frameworks, and integration of marketing AI initiatives; skilled in analytics platforms such as GA4 and Looker.

• Expertise in email marketing and marketing automation platforms highly desirable.

• Demonstrated success in fast-paced, high-growth environments, adapting strategies to shifting priorities and aggressive performance targets.
• Industry experience in home services, insurance, or subscription-based models strongly preferred.

Computer Skills Needed to Perform the Job:

• Experience working with tools such as Microsoft office, Adobe Workfront, and ASANA.

Education:

• A. required in Marketing, Advertising, Statistics or related field (or equivalent experience).

Certificates, Licenses, Registrations:

• N/A

We offer a compelling total rewards package that includes a competitive base salary and comprehensive benefits to support your total wellbeing. The base pay range for this position is $105,400 - $160,000 USD Yearly. The specific pay offered will depend on qualifications, experience, education and skill set. The compensation offered may also include an annual performance-based bonus, sales incentive plan or commission target.

Our benefits include, but are not limited to, healthcare, life insurance, paid time off, retirement, commuter benefits, and education reimbursement. Exact compensation may vary based on skills, experience, and location.

Join our SUPER Team and Enjoy Amazing Benefits!

• Competitive Compensation: We value your hard work and are proud of our competitive pay for performance philosophy.
• Comprehensive Health Coverage: Medical, dental, and vision insurance options, plus paid short-term and long-term disability coverage.
• 401(k) Plan with 4% Company Match: Secure your future with our robust retirement plan.
• Generous Paid Time Off: Take the time you need to recharge and relax.
• Education Assistance Program: Invest in your growth and development with our support.
• FSA/HSA Options: Flexible spending and health savings accounts to manage your transportation and dependent care expenses.
• Employee Wellness: Access to EAP, health, legal, and financial resources to support your overall well-being.
• Vibrant Company Culture: Monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs) to keep you engaged and connected.

Competencies:

Action Oriented: Enjoys working hard; is action oriented and full of energy for the things that he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others

Business Acumen: Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace

Communicate Effectively: Is able to clearly and succinctly communicate verbally and in writing in a variety of settings and styles; can get messages across that have the desired effect.

Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings

Decision Quality: Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of his/her solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.

Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.