Digital Marketing Manager

We are looking for a passionate and hard-working digital marketing manager to lead our team. The candidate should have a comprehensive knowledge and experience of all the aspects of marketing and branding.

• Digital Strategy: Build integrated campaigns tied to events, partners, and product updates
• Website Operations: Own WordPress publishing with SEO hygiene and conversion focus
• Performance Measurement: Standardize UTMs, dashboards, and reporting cadence
• Channel Execution: Manage SEO, paid media, email (Zoho), LinkedIn, and event digital support
• Discoverability: Maintain GEO/AEO/LLM representation for accurate search visibility

Role & Responsibilities:

• Digital Strategy & Campaign Planning
  • Develop quarterly digital roadmap aligned to GTM priorities and business goals
  • Maintain content calendar with cross-team visibility and ownership
  • Define channel mix (paid/owned/earned) for events, partners, and launches
• Website & WordPress Operations
  • Own publishing for product pages, event pages, and newsroom articles
  • Implement on-page SEO (metadata, H1-H3, internal links, alt text)
  • Ensure mobile UX, page speed, and working CTAs on all published content
• SEO & Content Performance
  • Partner with SEO team on topic prioritization and intent alignment
  • Monitor Search Console for indexing errors and performance trends
  • Maintain refresh backlog for top pages based on traffic/conversion data
• Paid Media & Retargeting
  • Execute campaigns across Google Ads, LinkedIn Ads, and display networks
  • Standardize UTMs for all links (ads, partners, QR codes)
  • Optimize for CPA, ROAS, and conversion quality
• Email Marketing (Zoho)
  • Build/deploy campaigns, nurtures, and event sequences
  • Maintain list hygiene, segmentation, and deliverability best practices
  • Coordinate partner onboarding and post-event follow-ups
• LinkedIn & Organic Distribution
  • Manage publishing schedule, carousels, and stakeholder amplification
  • Track engagement and document learnings for content iteration
  • Support employee advocacy programs
• Event Digital Support
  • Create tracked event landing pages with booth info and CTAs
  • Execute pre/post-event email + social campaigns
  • Report event digital ROI using unified analytics
• Analytics, Reporting & Governance
  • Maintain GA4 events, conversions, and executive dashboards
  • Deliver weekly/monthly performance reports with actionable insights
  • Document approvals via email; archive assets on network drive
• GEO/AEO/LLM Optimization
  • Execute LLM seeding checklist for priority pages/videos
  • Conduct quarterly representation audits across answer engines
  • Recommend technical/content fixes with SEO/content teams