Digital Marketing Manager

Job Description:

Shri Sai College of Nursing and Paramedical is seeking a skilled and result-oriented Digital Marketing Manager to lead and execute our online marketing strategies. The ideal candidate will be responsible for increasing brand visibility, generating quality leads for admissions, and managing the college’s digital presence across platforms.

Key Responsibilities:

• Develop and implement digital marketing strategies for student admissions and brand promotion
• Manage and optimize paid campaigns (Google Ads, Meta/Facebook, Instagram, YouTube)
• Handle social media accounts and content planning (posts, reels, creatives, captions)
• Plan and execute lead generation campaigns for Nursing and Paramedical courses
• Monitor campaign performance, analyze data, and prepare regular performance reports
• Coordinate with admission and marketing teams to improve conversion rates
• Manage website content, SEO, and basic analytics (Google Analytics, Search Console)
• Stay updated with latest digital marketing trends and tools

Required Skills & Qualifications:

• Master’s degree in Marketing, Digital Media, or related field (preferred)
• Bachelor’s degree in Marketing, Digital Media, or related field may also apply
• Proven experience as a Digital Marketing Manager or similar role
• Strong knowledge of SEO, SEM, SMM, and paid advertising platforms
• Experience in education sector marketing will be an added advantage
• Ability to generate leads and improve admission inquiries
• Excellent communication, analytical, and planning skills

Experience:

Minimum 2–4 years of relevant digital marketing experience

Salary: As per experience (Negotiable)

Job Type: Full-time

Pay: ₹40,000.00 - ₹45,000.00 per month

Work Location: In person