Digital Marketing Manager

About MedEquip Shop

MedEquip Shop is a growing medical equipment provider with a strong presence in retail and rentals, offering a wide range of products for seniors and caregivers. We're seeking a talented Digital Marketing Manager to help us scale our online and in-store sales and establish a larger footprint in the Houston area.

We are committed to offering top-quality products and services to our customers, and we need an innovative marketer who can help us leverage digital strategies to reach more people, both in-store and online.

Key Responsibilities:

• Digital Strategy Development: Develop and execute a comprehensive digital marketing strategy focused on driving both in-store and online sales. This includes SEO, SEM, content marketing, paid media campaigns, and email marketing.
• Brand Awareness & Customer Acquisition: Increase brand visibility online and drive customer acquisition in the local Houston market through targeted digital campaigns. Develop strategies to capture leads potential customers.
• E-commerce Development: Grow MedEquip Shop's e-commerce platform for local sales, ensuring seamless integration with the existing physical store. Build an engaging, user-friendly website optimized for local SEO to attract and convert customers.
• Social Media Management: Oversee social media presence, creating engaging content that resonates with customers. This includes Facebook, Instagram, Google My Business, and YouTube.
• Paid Media Campaigns: Plan, execute, and optimize paid ad campaigns (Google Ads, Facebook Ads, etc.) to boost online sales and foot traffic to the store.
• Customer Retention: Develop strategies to retain existing customers through email marketing, loyalty programs, and remarketing campaigns.
• Analytics & Reporting: Utilize analytics tools (Google Analytics, social media insights, etc.) to measure the effectiveness of campaigns and provide monthly reports to leadership, adjusting strategies as necessary for continuous improvement.
• Collaboration with Sales Team: Work closely with the sales team to ensure that both online and in-store efforts align with overall sales objectives, improving customer experience and maximizing conversion.

Key Competencies:

• Digital Marketing Expertise: Proven experience in developing and executing successful digital marketing campaigns with a focus on both B2C and local marketing.
• E-commerce & SEO Knowledge: Experience in building, optimizing, and scaling an online store, including understanding SEO best practices for local businesses.
• Social Media Marketing: Ability to craft compelling social media campaigns targeted to both seniors and their caregivers, with a focus on Facebook, Instagram, and Google My Business.
• Paid Media & PPC Management: Expertise in managing paid media campaigns on platforms like Google Ads, Facebook Ads, and others, with a track record of increasing conversions and reducing cost per acquisition.
• Strong Analytical Skills: Proficiency in analytics tools (Google Analytics, Facebook Ads Manager, etc.) to interpret data and optimize campaigns for better performance.
• Strong Communication & Project Management: Ability to work cross-functionally with sales, customer service, and leadership teams to drive business goals.
• Adaptability & Problem-Solving: Ability to quickly adapt to changing market trends and solve complex problems creatively.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of experience in digital marketing, with at least 2 years in a management role.
• Previous experience in the healthcare, medical equipment, or related industries is a plus.
• Familiarity with marketing tools such as GoHighlevel, Canva, Shopify, SEMrush, etc