Digital Marketing Manager

BubbleUp is a full-service digital agency delivering web design, custom development,eCommerce, UX/UI, digital marketing, and creative solutions for brands ranging from small businesses to global names like Live Nation, Lodge Manufacturing, and Margaritaville. We combine strategic thinking, innovative design, and technical excellence to help clients grow. We are looking for a Digital Marketing Manager who can lead digital strategy, manage high-performance paid media campaigns, and collaborate closely with clients and internal teams to deliver measurable growth.

Role Overview

The Digital Marketing Manager is responsible for building and executing multi-channel digital marketing strategies that drive measurable results. This role combines strategic leadership, data-driven decision making, and hands-on campaign execution across paid search, paid social, programmatic, and performance media. You will work directly with clients and cross-functional teams (design, dev, content, UX, analytics) to deliver integrated digital marketing programs that improve acquisition, retention, and ROI. This role is ideal for someone who thrives in an agency environment, can manage multiple clients, and understands how to translate data into actionable marketing insights.

Key Responsibilities

Strategic Leadership

• Develop holistic digital marketing strategies aligned with client business goals, budget, and KPIs.

• Conduct market analysis, audience segmentation, competitive analysis, and performance forecasting.
• Lead client meetings and serve as the strategic point of contact for accounts.

• Collaborate with creative, content, and development teams to ensure campaigns align with brand and user experience best practices.

Paid Media Management

• Manage, optimize, and scale paid campaigns across Google Ads (Search, Display,Video /YouTube), Meta, LinkedIn, TikTok, programmatic, and retargeting.

• Build campaign structures, set bid strategies, develop creative briefs, and oversee ad copy and asset creation.

• Monitor performance daily and adjust budgets, bids, audiences, and creative to maximize ROI.

Search Engine Optimization

• Develop and execute SEO strategies to improve organic search visibility, rankings, and website traffic.

• Conduct keyword research and optimize on-page content, metadata, and site structure to support growth goals.

• Monitor SEO performance using analytics tools and adjust strategies based on trends, algorithm updates, and results.

Data, Analytics & Reporting

• Set up and manage tracking through GA4, GTM, pixels, and third-party tools.

• Build dashboards and reports that clearly communicate results and insights.
• Analyze funnel behavior, attribution paths, conversion quality, and performance trends.

• Provide proactive recommendations that improve ROI, CAC, ROAS, engagement, and LTV.

Collaboration & Internal Leadership

• Stay current with digital trends, algorithm updates, and platform innovations.

• Contribute to agency thought leadership, case studies, and new business opportunities when needed.

Qualifications

• 5+ years of experience in digital marketing with a focus on paid media management.

• Proven track record of managing and optimizing campaigns across Google Ads and major social platforms.
• Deep understanding of performance metrics
• Strong analytical skills with experience using GA4, GTM, Looker Studio, or similar tools.
• Bachelor's degree in Marketing, Business, Business Analytics or related field.

• Experience in an agency environment is strongly preferred.

Required Skills

• Expertise in Google Ads, including campaign setup, monitoring, and reporting.

• Knowledge of SEO best practices with the ability to support content and website optimization efforts.
• Experience in Facebook Ad Manager, LinkedIn Ad Manager and other social media advertising like Tiktok, Pinterest, SnapChat, X, etc. preferred
• Excellent communication and client-facing skills.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.

• Ability to translate data into insights and insights into strategy.