Digital Marketing Manager

Overview
We are seeking an energetic and strategic Digital Marketing Manager to lead our online marketing initiatives and drive brand growth across digital channels. In this pivotal role, you will develop and execute comprehensive digital marketing strategies that enhance our online presence, increase engagement, and boost conversions. Your expertise in SEO, social media marketing, content creation, and performance analytics will be instrumental in elevating our digital footprint. Join us to craft innovative campaigns that resonate with our target audience and deliver measurable results in a fast-paced, dynamic environment.

Duties

• Develop and implement integrated digital marketing strategies aligned with business goals, focusing on SEO, SEM (Search Engine Marketing), and performance marketing.
• Manage and optimize campaigns across platforms including Google Ads, Facebook Advertising, and other social media channels to maximize ROI.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and increase website traffic.
• Oversee content creation efforts, including copywriting, graphic design, and multimedia content using Adobe Creative Suite, Photoshop, and content management systems like WordPress.
• Utilize analytics tools such as Google Analytics and SQL to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.
• Implement conversion optimization techniques to enhance user experience and increase lead generation or sales conversions on e-commerce platforms.
• Coordinate with cross-functional teams to ensure consistency in branding, messaging, and content across all digital channels.
• Manage email marketing campaigns using marketing automation tools to nurture leads and engage existing customers effectively.
• Stay updated with the latest trends in digital marketing, SEO best practices, social media algorithms, and emerging technologies to keep strategies innovative and competitive.

Qualifications

• Proven experience in digital marketing management with a strong understanding of SEO tools, SEM campaigns (Google AdWords), social media management, and analytics platforms.
• Proficiency in HTML, CSS, JavaScript, SQL for website optimization and data analysis purposes.
• Skilled in content creation including copywriting, graphic design, and multimedia production using Adobe Creative Suite tools such as Photoshop.
• Hands-on experience with WordPress or other content management systems for website updates and maintenance.
• Knowledge of Google Ads (formerly AdWords), Facebook Advertising platforms, Google Analytics, and marketing automation software.
• Strong analytical skills with the ability to interpret data insights into actionable strategies for performance marketing improvements.
• Excellent communication skills with the ability to craft compelling content tailored for diverse audiences across B2B (business-to-business) markets.
• Familiarity with e-commerce platforms and digital advertising strategies aimed at increasing online sales. Join us as a Digital Marketing Manager to lead innovative campaigns that captivate audiences worldwide! Your expertise will shape our brand’s digital journey while providing exciting opportunities for professional growth within a vibrant team committed to excellence.

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person