Digital Marketing Manager

Job Title: Digital Marketing Specialist (Meta Ads, SEO & WordPress)

Location: [Hybrid]
Experience: Minimum 3 Years
Employment Type: Freelancing

Job Description

We are looking for a results-driven Digital Marketing Specialist with at least 3 years of experience in Meta Ads (Facebook & Instagram), SEO, and WordPress. The ideal candidate will be responsible for driving online visibility, traffic, and conversions through paid and organic strategies while managing and optimizing WordPress websites.

Key Responsibilities

Meta Ads (Facebook & Instagram):

• Plan, create, manage, and optimize Meta ad campaigns
• Conduct audience targeting, retargeting, and lookalike audience strategies
• Monitor KPIs such as ROAS, CTR, CPL, and conversions
• Perform A/B testing on ad creatives and copy
• Manage advertising budgets and performance reporting

SEO:

• Perform keyword research and competitor analysis
• Optimize on-page SEO (meta tags, content, URLs, internal linking)
• Manage off-page SEO activities including link building
• Conduct technical SEO audits and resolve issues
• Track and improve rankings, traffic, and conversions

WordPress Management:

• Manage, update, and optimize WordPress websites
• Create and edit landing pages using page builders (Elementor, Gutenberg, etc.)
• Ensure website speed, security, and mobile responsiveness
• Implement SEO best practices within WordPress
• Coordinate with designers and developers when needed

Analytics & Reporting:

• Track performance using Google Analytics, Search Console, and Meta Ads Manager
• Prepare weekly and monthly performance reports
• Use insights to optimize campaigns and website performance

Required Skills & Qualifications

• Minimum 3 years of experience in digital marketing
• Strong hands-on experience with Meta Ads Manager
• In-depth knowledge of SEO (on-page, off-page, technical)
• Proficiency in WordPress website management
• Experience with tools like Google Analytics, Google Search Console, Ahrefs/SEMrush
• Ability to analyze data and make data-driven decisions

Preferred Qualifications

• Experience with lead generation or e-commerce websites
• Knowledge of Google Ads is a plus
• Basic understanding of CRO and landing page optimization

Job Types: Part-time, Freelance
Contract length: 3 months

Pay: ₹5,000.00 - ₹10,000.00 per month

Expected hours: 4 – 6 per week

Work Location: Remote